Win big: Create a culture that delivers brilliant Customer Experience

Posted by Sophie Bampton

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According to Forbes¹, companies that put customers first are winning big. In fact, Customer Experience (CX) will soon overtake price and product as the key brand differentiator.

We all want to get CX right, but there are big challenges involved: siloed thinking, a reluctance to change or simply misunderstanding the customer. That’s why Forrester’s CX index reports that many are getting it wrong.

There’s a lot to gain from reviewing your CX. A ‘customer-first’ mentality has been shown to increase revenue by up to 10% and reduce costs by 25%².

Get the answers and inspiration you need at AmazeRealise’s free evening event, part of the “Your CX is Broken” series.

The event focuses on how to create the right culture and mindset to deliver a truly effective customer experience. Learn from those that have done it before including Alberta Soranzo, Transformation Design Director at Lloyds Banking Group and Caroline Beesley, Head of Digital Marketing at The Co-op on how they have created a culture that maximises their CX.

Together we can help you deliver better performance, happier customers and increased revenue. We can help you win big.

For a sneak preview, take a look at the highlights from our recent CX event in London here.


5.45pm – Arrive, drinks, nibbles and networking

6.20pm – Talks start

7.30pm – Q&A

7.45pm – Networking

8.00pm – Event ends


1. Forbes, ‘The year of the empowered customer’

2. Walker, Customer Experience Consulting: ‘Customers: 2020’



Wed, 22 May 2019
16:45 - 19:00


LEAF, 113–115 Portland St, Manchester, M1 6DW,
North West

LEAF, 113–115 Portland St, Manchester, M1 6DW



Sophie Bampton

Marketing Manager, Kin + Carta

Sophie joined BIMA in 2014, and has had the privilege of working on some incredible projects including launching BIMA’s rebrand and the organisation’s shiny new website!

An eternal optimist, her life outside of work revolves around being kind, vegan, creative and embarking on the continuous quest to make people smile.

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