BIMA Awards Roadtrip | Inside the Year’s Best Digital Projects (Scotland)

Posted by BIMA

A fireside chat with some of our 2023 BIMA Awards winners.

When we announced the 2023 BIMA Awards winners, we celebrated genuinely game-changing pieces of work, but an awards ceremony can only ever show you a snippet of the work that won the award. Underneath there is always a much bigger story to tell on the work that can inspire our industry!

Join us on regional roadtrips around the UK for breakfast, networking and inspiring conversation. We’ll dig deeper into some of the 2023 award-winning projects and learn about the application process for 2024.

Don’t miss out on this intimate chat with some inspiring winners, hear the inside scoop on their winning projects and ask them your burning questions in-person. Plus network with others interested in the Awards and entry process. Who knows, you might hear that ONE tip that can make your entry a winner for 2024! 🏆

Second stop: Scotland!

Project line up:

  • Screenmedia on their project ‘Thredd 🧵➡️

Thredd, a leading fintech firm, underwent a digital transformation to reposition itself as a confident industry leader after a successful funding round and rebrand. The goal was to create a standout website reflecting Thredd’s ethos of ‘true partnership,’ represented by an interconnecting thread.
Screenmedia integrated Thredd’s bold brand identity into each element of the website, employing parallax effects, horizontal scrolling, and micro-animations to tell their brand story. The design subtly directed users towards exploring key products and services, with a bespoke configurator tool matching users with ideal solutions.
Launched in April 2023, Thredd’s new website, a fusion of innovative design and clear messaging, was hailed by stakeholders, solidifying its place in the market and exemplifying the transformative power of creativity in the digital sphere.

The BBC World Service aimed to enhance global engagement with its extensive podcast content, especially among younger demographics. Tasked with elevating awareness and encouraging downloads, 8MS initiated a comprehensive campaign.

The “Multipod” campaign strategy included two phases: raising brand awareness through digital and above-the-line promotion, followed by targeted consumption efforts. A custom podcast personality quiz served as a tool to determine users’ podcast preferences, offering personalised playlists for exploration and fostering connections within the podcast community.

In the second phase, retargeting strategies led users directly to BBC podcasts on platforms like Facebook, Spotify and BBC Sounds, tailored to their interests.

Speaker line up:

  • Richard Kinsella, Creative Director, Screenmedia
  • Jesper Harbers, Data & Strategy Director, 8 Million Stories


  • Alan Kittle, Founder, Bjerk Creative Lab and Chair of BIMA Awards Council

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Wed, 29 May 2024
18:00 - 20:00


Barclays Eagle Labs Glasgow,

58 Kingston Street #BECO Building, Glasgow, G5 8BP


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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