The only initiative of its kind, BIMA Digital Day gives 11-16 year olds an insight into a world of digital careers. Students compete in a sponsored, nationwide digital challenge for a chance to win £500 cash for their school and some fantastic prizes for themselves.
Why Does Digital Day Matter?
It’s a day that brings digital to life. And if previous years are anything to go by, it’s a day that changes lives. Not so long ago, 95% of BIMA members told us a lack of skills was holding back their growth. The Centre for Economics and Business Research agreed, saying the shortage of tech and digital talent is costing the UK £21.8bn.
Pandemic aside, digital has been growing at twice the rate of the broader economy. But unless we fix the skills shortage, that can’t continue. Digital Day works for schools. It works for students. It works for the sector as a whole in encouraging more young people to discover the potential of a digital career. And with every passing year, it matters more than ever.
As you might expect, this year’s Digital Day will look and feel rather different. If you’ve been part of the day before, here’s how it’s changed in light of Covid: