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This Quarter's theme is Reduce

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Whatever your role in digital is, the challenge is always the same. How do you reach a bigger audience? Show what you’re capable of? Get your foot in the door, spark fresh thinking or open up new collaborations?

That’s what BIMA Beat is all about. It’s a platform for digital creatives to showcase their work. It’s got clout – because it’s driven by BIMA’s Creative Council, Sony Music UK’s 4th Floor Creative and Spotify. It builds reputations – every quarter there’s the chance to make the final selection or be crowned the quarter’s winner by some of the best in the business. It’s a safe, rewarding space – we launched BIMA Beat to support and galvanise the UK digital creativity community, so taking part is all about the positives

BIMA Beat - Reimagine Showcase

Take a look at some of the best entries into last quarter’s showcase based on the theme, Reimagine. Our first showcase highlighted many of the work submitted into BIMA Beat, with our Creative Council highlighting six special selections, including one overall Council’s Choice. Find out more info on what the Creative Council thought stood out here.


This Quarter's Theme Is Reduce


Marketing is often about promoting consumption, buying new things. This quarter, our Creative Council want to champion ideas that get us to reduce our consumption – be that smoking, drinking, eating, plastic, buying, trashing, posting, watching, the list can go on.

Whether it is still in concept, or a fully realised product, submit your work, designs, videos, images and beyond that best capture the idea of reducing, cutting down, or saving!

How does it work?

We’ve worked hard to make this as simple and without limitation as possible. Submit your work year round, have it reviewed by our esteemed Creative Council each quarter (a very impressive group indeed) and watch out on Insta to see if you’ve made the final selection. Finally attend the regular event to celebrate the overall winner, hear from the council and their collaborators and meet fellow creators.

What to enter?

We’re looking for work in any digital medium including connected products, work in beta and personal projects. All we ask for is that the central idea is a digital one, that it is fully formed and all stakeholders have given permission to submit. It could be a campaign, a piece of content, an app, a game, an experience, all of those rolled into one and everything in between. Surprise us. The theme for this quarter is ‘REDUCE’ so the Council are looking specifically for work that represents new ways of doing things or that might redefine what we already know and love.

Deadline is 23 March


Next Steps

Now Go For It
  1. Submit your work, designs, videos, images here
  2. Deadline is March 20th  2020
  3. Follow the @BIMA.BEAT  Insta Page to view our chosen work
  4. Selected work will be showcased at our next event. Date TBC.
And Remember
  1. Work could be an initial proof of concept through to a commissioned piece of work
  2. Submissions are open to all. We would like to encourage work from students to agency and in-house creatives and individual makers
  3. Submissions must be the work of UK based companies/individuals
  4. All work will be judged by BIMA’s Creative Council
  5. It is essential that the work is your own and that all stakeholders have given permission
Make sure you take a look at previous selected work...

Our first event showcased many of the work submitted into BIMA Beat, with our Creative Council highlighting six special selections, including one overall Council’s Choice. Take a look at them here.

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