Select a sector that best represents your business (or your client’s business if you’re an agency). Please note that we allow one sector category per entry.
- Business
This category is for any campaign or project that targets business customers. It doesn’t matter if you are providing tech stack solutions or building immersive experiences at a trade fair, it’s all about making B2B marketing shine with brave use of tech and digital.
This category will be judged 30% Innovation, 30% Craft, 30% Impact and 10% Planet.
- Consumer
Digital transformations have altered how consumers interact with brands, forever. Loyalty, D2C, innovation in the use of emerging channels, new data sets, or an understanding of new consumer behaviour are all stories our judges are ready to review. While this category is open to any B2C work, please review all sector categories for the best match.
This category will be judged 30% Innovation, 30% Craft, 30% Impact and 10% Planet.
- Services and Utilities
From DeFi to clean energy… acquisition to retention, customer experiences have been transformed with innovative use of data and technology. Any financial services campaign or project sits within this category, as does SAAS or any innovation approach to making lives easier.
This category will be judged 30% Innovation, 30% Craft, 30% Impact and 10% Planet.
- Mobility and Leisure Travel
A new combination for 2023, this category brings together any form of transportation for any use. From airlines to automotive, public transport to private residencies. Judges are looking for the next iteration of data and tech-driven change in the sector. How have you helped adaption of customer behaviour change? Tell us your stories.
This category will be judged 30% Innovation, 30% Craft, 30% Impact and 10% Planet.
- Popular Culture
Another newly conjoined category, if your client is in Gaming, Entertainment, Fashion, Sports, Music, or other contemporary culture then this category is for you. Judges will be looking for projects that exemplify Britain’s reputation in popular culture and have set new standards for creativity.
This category will be judged 30% Innovation, 30% Craft, 30% Impact and 10% Planet.
- Health and Wellness
This category is for any work from the health sector … from pharma and fitness, to products and apps. Judges are looking for campaigns and/or projects that have made real advances in the healthcare space either physically, mentally or by increasing awareness of specific health issues. Work that promotes wellness from a brand in another sector could also go in the relevant sector category (for example a zero alcohol version of a famous drinks brand could go in Consumer).
This category will be judged 30% Innovation, 30% Craft, 30% Impact and 10% Planet.
- Charity and Social Enterprise
After a bumper submission number in last year’s category, we have decided to break out into two separate categories for ‘23. Judges are looking for the best demonstration of how you helped your clients to build awareness, improve fundraising, encourage behaviour change or promote the purpose of any organisation in this sector.
This category will be judged 30% Innovation, 30% Craft, 30% Impact and 10% Planet.
- Education
In any form and for any audience group, if your project or campaign was built to promote Education clients or education-led initiatives then please enter here. Perhaps it’s a purposeful approach to improving education attainment in underserved communities, or an ambitious digital-first approach that’s emerged post-pandemic … we’re excited to see how you’ve enabled the work and the results achieved.
This category will be judged 30% Innovation, 30% Craft, 30% Impact and 10% Planet.