BIMA Growth Circles | Alternative Commercial Models

Posted by BIMA

Shared Challenges, Collective Wisdom

This is a BIMA Member only session. For more information on becoming a BIMA Member visit the BIMA Site or email

Join BIMA’s regular Growth Circle event about Agency Partnerships, hosted by BIMA’s Future Growth Council. This event aims to enhance your agency’s current and future partnerships for optimal growth, with a different focus each time.

What’s it about?
This month’s session is all about alternative commercial models. From productisation of services, to charging for outputs and outcomes, we’ll be discussing different ways of monetising your value.

It’s an interactive session encouraging connections and shared experiences for mutual benefit. So come prepared to talk about any new models that you’ve tried, including what’s worked, what hasn’t and the hurdles you faced – including push-back from clients.

As a group, we’ll share successes and failures, ensuring you leave with actionable ideas to implement, boosting your ability to change the conversation with your clients, reduce your reliance on the billable hour and improve your bottom line.

What to expect
An interactive discussion with a 20 minute breakout session. We will then regroup and share findings from each breakout room, followed by a Q&A Session

Who is this for?
This session is for senior agency leaders and decision-makers accountable for their agency’s growth and alliances.

Hosted by Future Growth Council members:

  • Rebecca Crook, Future Growth Council Co-Chair
  • Robin Bonn, Founder at Co:Definery & Future Growth Council Co-Chair
  • Kay Edwin, Client Partnerships Principal and Functional Fitness Guru, AND Digital

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Thu, 23 May 2024
11:00 - 12:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

Visit profile

Latest Events