BIMA Awards Roadtrip | Inside the Best Digital Projects (Special Awards)

Posted by BIMA

A fireside chat with some of our past Inclusive Design Award winners.

When we announced the BIMA Awards winners, we celebrated genuinely game-changing pieces of work, but an awards ceremony can only ever show you a snippet of the work that won the award. Underneath there is always a much bigger story to tell on the work that can inspire our industry!

Join us on regional roadtrips around the UK for breakfast, networking and inspiring conversation. For the final road trip in the tour, we are delving deeper into our past Inclusive Design Award winners. The Inclusive Design is judged by BIMA’s Inclusive Design Council and awards projects that have understood, implemented, and excelled in providing a digital experience that is truly inclusive. Every year they crown one entry as the standout winner, and at this event, we will be hearing from 2023’s winner.

Don’t miss out on this intimate chat with some inspiring winners, hear the inside scoop on their winning projects and ask them your burning questions in-person. Plus network with others interested in the Awards and entry process. Who knows, you might hear that ONE tip that can make your entry a winner for 2024! 🏆

Final stop: London

Project line up:

  • The Mill and the Royal National Institute of Blind People (RNIB) and The&Partnership on their project ‘Design for Every Gamer’ 🎮🕹️

The Royal National Institute of Blind People (RNIB) and The&Partnership launched Design for Every Gamer, an initiative that challenged perceptions and aimed to create real change in the world of gaming.

Using livestreaming platform, Twitch, sighted, blind and partially sighted gamers played popular video games whilst having an honest conversation about this very real issue, in real-time.

To make this experience as authentic as possible, The Mill created five different sight loss condition filters. These filters work via cameras and respond to gaze and head tracking. The sighted gamers’ screen is hacked with these filters, so they can experience, first-hand, the challenges of impaired sight, for themselves. They range from partial sight conditions like retinitis pigmentosa, to showing the experience with little to no useful vision, demonstrating the full range of issues.

  • More TBC

Speaker line up:

  • Georgia Paes, Creative at The Mill
  • Will MacNeil, Creative Director, Experience at The Mill


  • Carren O’Keefe, Cheif Creative Officer, Digitas

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Wed, 12 Jun 2024
09:00 - 11:00


The Mill London,

127 Wardour Street, London, W1F 0NL


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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