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It’s proven that intuitive personalisation deepens customer engagement and improves conversion rates. Therefore, against the background of ever-growing content estates and increasing customer expectations, a robust content strategy is paramount to successfully achieving this level of personalisation.
Join this webinar as Rufus Leonard’s Head of User Experience, Vanita Tanna, and Chief Technology Officer, Peter Barker share:
About Rufus Leonard
Rufus Leonard is a brand-led digital experience agency that helps organisations create meaningful differentiation by combining expertise in brand, people and technology. Building long-term partnerships is at the core of their company values and their clients work with them for several reasons:
Peter Barker leads the 30+ strong technology team at Rufus Leonard. Peter is responsible for providing properly engineered technology solutions that deliver the promise of experience teams. He has two decades of experience delivering digital solutions, in-house, for some of the UK’s biggest and best-known brands such as The Gym Group, British Red Cross & Stagecoach Group.
Vanita Tanna leads the User Experience team at Rufus Leonard, embedding lean working & CXO across the agency and playing a key role in shaping clients’ customer centric approach to user experience and service design. She specializes in experience modelling to deliver measurable value. Beginning her career as a Business Analyst, Vanita went on to lead a number of UX teams across award-winning agencies and digital businesses. Since joining Rufus, Vanita has led multichannel, innovative programmes for The Gym Group, WWF and Royal Mail.
Tue, 04 Feb 2020
11:00 - 11:30
City of London