Content: The Cornerstone of Digital Experience

Posted by Rufus Leonard

It’s proven that intuitive personalisation deepens customer engagement and improves conversion rates. Therefore, against the background of ever-growing content estates and increasing customer expectations, a robust content strategy is paramount to successfully achieving this level of personalisation.

Join this webinar as Rufus Leonard’s Head of User Experience, Vanita Tanna, and Chief Technology Officer, Peter Barker share:

  • Why content is the cornerstone of digital experience
  • How to design and plan an effective, personalised content strategy
  • How to technically deliver this level of content taxonomy and personalisation using Sitecore and Azure Search
  • Insight into a professional services case study; how this approach delivered digital differentiation for the world’s most innovative law firm

Register now

About Rufus Leonard

Rufus Leonard is a brand-led digital experience agency that helps organisations create meaningful differentiation by combining expertise in brand, people and technology. Building long-term partnerships is at the core of their company values and their clients work with them for several reasons:

  • As a Top 10 UK Design and Build agency 2019 they have the expertise to successfully respond to the most complex and varied of service design briefs
  • From strategic direction and platform selection, to full build, customisation and quality assurance – they have two decades of experience delivering digital solutions, in-house, for some of the UK’s biggest and best-known brands
  • As one of the UK’s few Microsoft Gold Agency Partners they are a premium provider of intricate customer-centric platforms built on the Microsoft stack
  • Their use of digital technology and innovation to enhance customer experience won them the Best Digital Agency title at the Digital Experience Awards 2019


Peter Barker leads the 30+ strong technology team at Rufus Leonard. Peter is responsible for providing properly engineered technology solutions that deliver the promise of experience teams. He has two decades of experience delivering digital solutions, in-house, for some of the UK’s biggest and best-known brands such as The Gym Group, British Red Cross & Stagecoach Group.

Vanita Tanna leads the User Experience team at Rufus Leonard, embedding lean working & CXO across the agency and playing a key role in shaping clients’ customer centric approach to user experience and service design. She specializes in experience modelling to deliver measurable value. Beginning her career as a Business Analyst, Vanita went on to lead a number of UX teams across award-winning agencies and digital businesses. Since joining Rufus, Vanita has led multichannel, innovative programmes for The Gym Group, WWF and Royal Mail.


Tue, 04 Feb 2020
11:00 - 11:30


City of London

Online: Sitecore



Rufus Leonard

Engineering extraordinary experiences.

Rufus Leonard is the independent digital experience agency that engineers a meaningful difference for your customers. We harness technology to engineer extraordinary experiences that will improve your customers’ lives in meaningful ways, to drive your sustained competitive advantage and growth. 

We’ve been creating competitive advantage for some of Britain’s best-loved service organisations for over 30 years, including Lloyds Banking Group, BBC, Lloyd’s Register, Reckitt Benckiser, and British Red Cross. From supporting the AA to be always on patrol through 1-click request roadside assistance, to democratizing fitness via The Gym Group’s supportive on-boarding process for gym newbies.

Our experience engineering approach is critical to make a meaningful difference to your customers and your business. We think holistically about an organisation’s ecosystem, encompassing the 4 engines of difference: brand, services, people and technology.

Rufus Leonard are an Econsultancy Top 100 Digital Agency, Top 10 Design & Build Agency and won the Best Digital Agency at the Digital Experience Awards. 

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