The State of the (Agency)Nation – Looking in 2021

Posted by Gray Matters

Join us alongside the AAR, BIMA, Pimento and ALF as we reflect on a turmoil year and what we can expect going into 2021

About this Event

These 4 are some of the most connected people to UK agencies and therefore on the pulse of what’s what. Who better to listen to and reflect on a year of turmoil and look to what might lie ahead.

We want to explore how these incredible organisations have propped up the UK creative sector in 2020 and share some of the insights that paint a picture for 2021.

What trends have emerged and which could be here to stay?
What research have they conducted this year and the results?
What great examples of creativity have been shown?
Talk to us about displays of generosity, kindness and compassion.
What have they all got planned for 2021?
What’s the best advice they can give agencies right now?



“I definitely recommend working with Gray Matters. We’ve been working with Adam on our new business strategy and he’s full of useful, practical advice. Very down-to-earth and with a lot of big agency sales experience that’s really useful for us. The value we get from both the general branding and messaging work, plus specific help on individual pitches and lead-gen is well worth the money. I highly recommend them!”


Tue, 08 Dec 2020
11:00 - 00:30


City of London




BIMA Member Price


Gray Matters

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  2. Design a new business and marketing strategy
  3. Work with us to execute your strategy


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  • Help you discover your brand purpose and determine a vision
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