Search for members, events, articles and more
Ready Player Too?
The Key To Unlocking Stellar Performance is a Blend of Technology and Neuromarketing – In Marketing, this is the Game Within the Game
The next wave of marketers were born into technology and for them, big data and algorithms are second nature. Teenagers are learning to use Adwords before learning to drive their cars.
But – how many of the creative, emotionally engaging, tried-and-tested ‘Mad Men’ principles of interruption marketing are they aware of? Do they know how to play with language and use psychological nudges and neuro principles to provoke action?
Our revolutionary event puts these principles into action for the digital age, giving you the keys to unlock next level performance. Marketers forget that at the end of all these marketing algorithms and adtech, is the most complex of systems – a human being.
Daryll Scott and Justin Jon Thorne will talk you through how to leverage the best technology for marketers and how, when layered with human understanding, it can win you the game within a game!
– How to disrupt search and interrupt users in ‘discovery’ mode
– Distinguish between the laws of acquisition and the laws of conversion
– How to create copy that provokes measurable action
– Cheats to decode the intrinsic motives of prospects
– Nudges you can use immediately to improve conversion rates and beat the end of level boss (checkout!)
This three-hour session is an opportunity for marketers to receive future-focused insights into this progressive field. You will leave with a general understanding of the principles of Neuromarketing and how to apply them to your marketing strategy to give your brand the edge in 2017 and beyond.
Daryll Scott, Director of Human Technology at Lab and Justin Thorne, Head of Performance Marketing at Lab
Fri, 09 Jun 2017
07:30 - 11:30
One Alfred Place, Fitzrovia, London, WC1E 7EB,
One Alfred Place, Fitzrovia, London, WC1E 7EB