RCA User-Centred Design for Intelligent Mobility

Posted by Royal College of Art – Executive Education

Explore key user-centred design principles and how to apply practical tools that place the human experience and people at the centre of transport decision-making, led by the RCA’s Intelligent Mobility Design Centre live online.

Intelligent mobility is about technology, design, people and culture combined.

This intensive online short course will expose you to emerging mobility trends and changing user behaviours in key markets through real world case studies and specialist guest lectures that cover a wide range of topics, including:

  • micro transportation (e.g. dockless scooters)
  • alternative mobility services such as shared vehicle schemes
  • predicting demand for new vehicle types, such as autonomous and electric vehicles
  • public transport
  • privately owned cars

Developed by esteemed academics and designers from the RCA’s Intelligent Mobility Design Centre and led by Dr. Jiayu Wu, Reader in Intelligent Mobility Design – you will have access to unique knowledge on design principles and research methods, developed over two decades by working with world-leading automotive companies such as Bentley, Hyundai, SAIC and VW. 

You will connect with a group of global participants and advance your knowledge by working together using customised toolkits and creative processes, guided and supported by RCA academics.

You will have the opportunity to put into practice the principles and tools of user-centred design for future mobility that include: journey mapping, contextual mapping, defining user personas and scenarios, cultural probes, mock-ups and mobility testers.

Dates: 9, 10, 11 March 2022

Duration: 3 live sessions 9am-12:30pm GMT per session

Mode: online (interactive)

Fees: £750


Wed, 09 Mar 2022, 09:00 - Fri, 11 Mar 2022, 12:30


City of London




BIMA Member Price


Royal College of Art – Executive Education

Short courses at the RCA are offered throughout the year to provide unparalleled opportunities for participants to access its world-leading teaching, researchers & practitioners.

We offer a growing portfolio of online Short Courses and Executive Masterclasses that include workshops, summer schools and masterclasses for individuals and organisations.

Our courses are designed to address the professional and personal development goals of our participants in subject areas that include: design thinking, contemporary art, curating, design, architecture, service design, interior design and visual communication.

Courses develop personal and professional networks. We attract a global mix of participants and have welcomed over 64 different nationalities since transitioning to online delivery.

Visit profile

Latest Events