Never Mind the Buzzword x BIMA Brand Council | Brands & The Metaverse

Posted by BIMA

Join BIMA’s Brand Council to get under the skin of the metaverse as an industry buzzword and unearth the opportunities it has for brands.

BIMA x Never Mind the Buzzword

‘Buzzword’ is defined as a word or phrase, often an item of jargon, that is fashionable at a particular time or in a particular context…and let’s be honest, digital and tech have a LOT of them. This hybrid event series will see BIMA’s councils come forward to demystify and explore all the hot topics in 2022, from the metaverse and creating your own NFTs to carbon positivity and where AI can take us next.

Kicking things off is BIMA’s Brand Council with Brands & The Metaverse, an in-person panel discussion on 16 June.

What’s it about?

Since Zuckerberg announced the rebranding Facebook to Meta, the term Metaverse is now the number one buzzword of any agency deck and so has become a dangerous Swiss Army knife in the toolbox of many brand marketers.

But is it for a good reason? Or just the latest tech term used to try stand out, and be so 2022?

In this panel discussion, chaired by Diageo’s Global Innovation Manager, Will Harvey, we will bring together a selection of brand marketers, technology enthusiasts and metaverse sceptics to get under the skin of the latest buzzword Metaverse and try to un-earth the real opportunities it could have for you.

What will we cover?

– Why has the Metaverse become such a quickly adopted buzzword within the marketing and brand community. Is it the right explanation of what the true potential lies beneath the lingo?

– What is the true potential behind stepping and exploring the opportunities within the metaverse for brands, agencies & consumers?

– Have we really seen the fullest potential of where Metaverse can offer opportunities for brands to engage with consumers in the future?

– Who is winning the metaverse wars, and realistically what part should brands pay attention to and others they should avoid?

Who’s it for?

Aimed at anyone who works in, or is interested in, brand marketing, or wants to find out what the metaverse means for your clients and big brands, join us for an in-depth panel discussion, networking and a few drinks on Thursday 16 June from 3.30pm.

Kindly hosted by BIMA Member, Foolproof, don’t miss out!


3.30pm Guests arrive & refreshments

4.00pm Panel discussion starts

5.00pm Networking & drinks

6.00pm End


BIMA Member tickets – Free

Standard tickets – £15+vat

If you’d like more information on becoming a BIMA Member please email

BIMA is a non-profit organisation, so these ticket prices purely cover the cost of you attendance on the day.

Speaker line up (more details to be announced):

Will Harvey, Global Digital Innovation Manager at Diageo and BIMA Brand Council Co-Chair

Will Harvey is Global Digital Innovation Manager, as part of the Breakthrough Innovation team at Diageo, Focusing on 3-5 year Vision for the business, Experimenting and assuring that Diageo stays at the forefront of all things digital.

With the focus on leading the Test and Learn agenda exploring new and emerging technologies, behaviours and Startup’s, to then run Pilot Test to Deploy and Enable Sustainable and Scalable Digital Innovation.

He advises a number of Startup’s, was named in the Drum Future 50 as well as BIMA 100 and HClub 100, and has previously worked at both VCCP and Ogilvy looking to find the intersection of Creativity & Technology.

Paula Pettit, Chief Commercial Officer at Linum Labs

Paula Pettit is the Chief Commercial Officer at blockchain product house, Linum Labs. She has worked in the DeFi space across the USA and Europe for the past 4 years. Two of her most notable accomplishments are co-founding successful startups, Parcel22 and Bitfract – the latter of which was ultimately acquired by crypto giant ShapeShift. She is a serial entrepreneur and trained Mechanical Engineer from the University of Florida with a passion for finding creative solutions to problems both in business and life. In her spare time, she enjoys singing, playing the piano, and traveling.

Barry Christie, Global Creative Lead at Meta

Barry is a global creative lead at meta where he partners with some of the world’s most iconic brands and their agencies to build the future of marketing and advertising from mobile to the metaverse.

His work ranges from launching a KITKAT into space, to opening London Fashion Week to revealing new cars in augment reality and is awarded in most of the world’s major award shows.

Sinead Bunting, Marketing Director at The Athletic

Recently recognised as a Marketing Week ‘Top 100 Most Effective Marketer 2021’ Sinead is the Marketing Director of the sports publishing business The Athletic, acquired in February 2022 by The New York Times. Before joining The Athletic, she worked agency side for 10 years in digital strategy and planning roles and then 10 years client side as a VP Marketing of Europe for a global online recruitment platform followed by a stint in subscriptions at The Telegraph.

7 years ago, she created and co-founded the award-winning charity – Tech Talent Charter to drive more diversity and inclusion in the UK tech workforce.

This event is kindly hosted by BIMA Member Foolproof


Thu, 16 Jun 2022
15:30 - 18:00



45 Folgate Street, London, E1 6GL


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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