Humanised tech: SaaS marketing tactics for more profit and less churn

Posted by David Cooper

Discover how the SaaS market is evolving since the pandemic – and the smart strategies marketers need to bring on board.

It’s clear that the pandemic brought a world of opportunity to an already thriving SaaS market. In 2020, 51% of providers saw prospects increase throughout the year.

And 2021 has been a year of high expectations, fused with the growing understanding that…these fast-growing opportunities have unearthed new challenges for SaaS.

The market is more competitive than ever, with start-ups springing up to put pressure on established brands. App overload is also in full swing, alongside better informed and more demanding prospects.


It begs the question: where do you put your marketing budget for the most profit?


We have the answers you need, gathered from valuable research and insights directly from SaaS marketers themselves.

Join this one-off webinar to learn how to evolve with the changing SaaS landscape and remain powerfully competitive. The expert panel will offer solutions to your biggest SaaS challenges, answering questions like:

– What marketing mistakes are we seeing from SaaS marketers?

– How can SaaS brands stand out in a competitive market?

– What does the future of SaaS look like – and how can I be at the forefront?

Hosted by global award-winning digital marketing agency, Fountain, and fast-growing creative agency, The Creative Copywriter, offering you the most up-to-date strategies on how to make profit post-pandemic.


Joel Klettke

Joel Klettke is a sought-after conversion copywriter and consultant for SaaS and B2B. He’s helped companies like HubSpot, WP Engine, and Scott’s Cheap Flights turn more visitors into customers.

He’s also the Founder of Case Study Buddy, the only specialized team completely focused on helping B2B companies capture, share, and cash in on customer success stories.

Konrad Sanders

Konrad runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff.

Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMWare and plenty more.

His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity.

Jake Surrey

Jake currently leads Fountain’s Canadian operation. 

He has experience of working both in-house and agency side on both sides of the Atlantic, working with organisations ranging from start-ups to blue-chip multinationals.

He’s known for his relationship building and ability to crunch numbers and then write something interesting about the trends he’s identified.

Jake is also skilled at explaining complicated problems in simple terms, cutting through the fluff to find out what the root of an issue really is. He really enjoys the evidence-driven approach to digital marketing Fountain takes, basing its recommendations on empirical data instead of supposition.

David Cooper - Host

David’s passionate about ensuring agencies make money for businesses, over making money from businesses. He’s dedicated his career to promoting the right way to do digital marketing, leading him to give keynote speeches at Google’s London HQ and Canada’s largest marketing conference.

At Fountain, David’s helping to build an agency with a purpose and ensure the customer is always top of mind. His dedication to a values-driven approach to commercially successful marketing strategies makes him the ideal moderator for our panel.


Thu, 29 Jul 2021
15:00 - 16:00


Online Event,
City of London

Online panel event



BIMA Member Price


David Cooper

Marketing Manager

David Cooper has been a BIMA member since 29th March 2021.

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