From Start-up to Scale-up: Brand as a Growth Accelerator

Posted by Ogilvy

Startups and fast-growing companies often think working on their brand is only a communication tool, a as secondary priority that can be figured out later down the road.

On the contrary, the brand is the cornerstone of any successful growing company. As an emotional and engaging translation of business strategy, it plays a fundamental role in crucial management decisions as well as daily employees’ behaviour. A powerful brand thus has a central role to play in development, from gaining leadership in a traditional and saturated market, to increasing financial value for future fundraising, or building a strong corporate culture. Even in difficult times, the brand is a great support to shift and pivot activity.

In Conversations That Matter–From Start-up to Scale-up: Brand as a Growth Accelerator, Ogilvy Consulting’s Dylan Buffinton and Fany Bellanger discuss how a strong brand can be a key tool – for everyone – and discover inspiring examples of how others did it.


Fanny Bellanger

Analyst – Ogilvy Consulting

Dylan Buffinton

Consulting Director – Ogilvy Consulting


Thu, 25 Feb 2021
15:00 - 16:00


Online Webinar,
City of London

Online Webinar



BIMA Member Price



Our vision is to inspire brands and people to impact the world. We achieve this by breaking down the barriers that restrict talent and ideas. We believe impact and
magic lies at this intersection. We call this Borderless Creativity.

Ogilvy is all about depth and breadth – we have London’s broadest and deepest skillset in communications our award-winning teams work fluidly across our core capabilities Advertising Brand & Content, Experience & UX, PR and Influence, Health and Growth and Innovation. And we have the UK’s largest dedicated team of award-winning behavioural scientists in-house.

We believe impact and magic lies where ideas aren’t siloed and can thrive at the intersection of both disciplines and talent – scaled by seamlessly connecting and accessing the deep cultural expertise across the network. We call this Borderless Creativity

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