From Start-up to Scale-up: Brand as a Growth Accelerator

Posted by Ogilvy

Startups and fast-growing companies often think working on their brand is only a communication tool, a as secondary priority that can be figured out later down the road.

On the contrary, the brand is the cornerstone of any successful growing company. As an emotional and engaging translation of business strategy, it plays a fundamental role in crucial management decisions as well as daily employees’ behaviour. A powerful brand thus has a central role to play in development, from gaining leadership in a traditional and saturated market, to increasing financial value for future fundraising, or building a strong corporate culture. Even in difficult times, the brand is a great support to shift and pivot activity.

In Conversations That Matter–From Start-up to Scale-up: Brand as a Growth Accelerator, Ogilvy Consulting’s Dylan Buffinton and Fany Bellanger discuss how a strong brand can be a key tool – for everyone – and discover inspiring examples of how others did it.


Fanny Bellanger

Analyst – Ogilvy Consulting

Dylan Buffinton

Consulting Director – Ogilvy Consulting


Thu, 25 Feb 2021
15:00 - 16:00


Online Webinar,
City of London

Online Webinar



BIMA Member Price



Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).

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