BIMA South Brighton : The Future of Publishing

Posted by Jan Carlyle

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Join BIMA South Brighton on Thursday 25th April

Hear from Holly Hall, MD of BIMA and guest speakers Gina Roughan, Content Services at award winning customer experience digital agency Zone, a Cognizant Digital Business and from Contented Brothers, Tom Hall, founder (and brother) Tom works on creating content strategy for their clients. 

Gina will be speaking about ‘The future of publishing: Why the fragmentation of audiences & channels in today’s digital world does NOT require more content/more noise; just better targeted, more nuanced versions of content, to meet specific audience needs as part of a premium customer experience’.

Tom will be bringing his angle on content production, which will hopefully spark an interesting conversation at the event between the speakers.  

You’ll also hear from our hosts, Pragmatic Agency – Simon Cooke, Commerical Director, Pragmatic

This event is free to BIMA members, £5 to non-members. We would love you to join us! If you have any questions, please get in touch with


Simon Cooke from Pragmatic is a Design, Digital Marketing and Sales specialist with over 20 years of industry experience, having previously co-owned a creative agency, which merged with Pragmatic in 2016. Nowadays, Simon heads up the Commercial Department at Pragmatic, he’s also a jury member of the Automattic Design Awards and co-creator of PACE, a marketing technology conference held in London.

Simon Cooke, Pragmatic Agency

Joining Simon will be our guest speaker Gina Roughan, Director of Content Services for  award-winning customer experience digital agency Zone (a Cognizant Digital agency)  Gina leads on new content services practice across Zone/Cognizant working with both customers and clients to define effective content strategies, quality guidelines, optimisation & measurement frameworks and effective onshore and offshore production processes, all in the name of effective multi-channel CX. 

Gina Roughan, Director Content Services Zone / Cognizant

Tom Hall, Founder, Contented Brothers

Tom’s role started in 1979 when his brother was born. He quickly realised that Birdie was a creative genius and decided to stick close by 31 years later they finally started Contented Brothers. In between Tom spent a lot of time in higher education culminating in an (unfinished) PhD on early Tudor dietary guides. After that he was co-founder of t5m, an online television network that produced 100s of hours of celebrity and event focused branded content.

At Contented Brothers his work with clients centres on content strategy, maintaining a focus on the creation of effective and purposeful content.


Thu, 25 Apr 2019
17:00 - 20:00


Pragmatic, Chandos House, 2nd Floor 26 North Street, Brighton BN1 1EB,
South East

Pragmatic Chandos House 2nd Floor 26 North Street Brighton BN1 1EB



Jan Carlyle

Jan is passionate about delivering outstanding events and earnt the nickname Event Master by one of her speakers. Jan is the curator and licensee for TEDxWinchester, and event producer for Binary Festival, Pokémon Go Festival and host of Tea and Toast,  building community locally in Winchester. Jan is also a Champion for Change 2020 as part of BIMA100.

When she is not organising, Jan loves to bake, travel and explore (which invariably involves more organising)

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