BIMA Roundtable |How Consumer Behaviour is Changing

Posted by BIMA

5 Tangible Ways to Help Merchants Grow


Post-Brexit and (almost) post-pandemic, consumer behaviour has changed. The growing strength of ecommerce shows the importance of brands being available in all channels.

As new data highlights opportunities in localisation, personalisation, internationalisation and more, this roundtable will explore five tangible, actionable ways of helping your merchants tackle the accelerated shift in consumer behaviour.


The average ecommerce receipt has increased by 46% since 2020. Average purchase frequency increased by 35%. As more consumers opt for a digital buying experience and engage with their favourite brands online, there are new ecommerce opportunities for merchants – but there’s more competition in the space too.

In this roundtable, we’ll explore how you can help your clients outpace the competition and seize the opportunities. If you are in Marketing, Client Services or Tech – this one is for you.

The Chatham House Rule applies and places are strictly limited to one per organisation.


5.30 – Arrival, networking and drinks

6.00- Welcome from BIMA MD Matt Sullivan and kick off

7.00 – finish

NB! Please note by registering you are expressing your interest to attend the event. We will be in touch to confirm your ticket.

Mattias Eriksson, VP Strategic Accounts, Voyado

Mattias is responsible for managing strategical accounts at Voyado, an AI-powered, intuitive customer experience platform (CXP). Mattias has successfully helped large internationally well-known brands with their strategic plans and execution. He is the go-to person for any retailer looking to build their brand through personlised experiences.

Josh Guthrie, Country Manager UK, Mollie

Josh leads UK Commerce at Mollie, one of the fastest growing payment providers in Europe, enabling companies of all sizes to grow with flexible integrations & APIs, digital onboarding and outstanding service. Mollie’s customers include Gymshark and Ooni Pizza, and Josh can advise on optimising checkout experience and performance.

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Wed, 22 Sep 2021
17:30 - 19:00


Riding House Cafe,



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Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

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