BIMA Roundtable |How Consumer Behaviour is Changing

Posted by BIMA

5 Tangible Ways to Help Merchants Grow


Post-Brexit and (almost) post-pandemic, consumer behaviour has changed. The growing strength of ecommerce shows the importance of brands being available in all channels.

As new data highlights opportunities in localisation, personalisation, internationalisation and more, this roundtable will explore five tangible, actionable ways of helping your merchants tackle the accelerated shift in consumer behaviour.


The average ecommerce receipt has increased by 46% since 2020. Average purchase frequency increased by 35%. As more consumers opt for a digital buying experience and engage with their favourite brands online, there are new ecommerce opportunities for merchants – but there’s more competition in the space too.

In this roundtable, we’ll explore how you can help your clients outpace the competition and seize the opportunities. If you are in Marketing, Client Services or Tech – this one is for you.

The Chatham House Rule applies and places are strictly limited to one per organisation.

NB! Please note by registering you are expressing your interest to attend the event. We will be in touch to confirm your ticket.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Wed, 22 Sep 2021
18:00 - 19:00



TBC, London, TBC


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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