BIMA Masterclass | How to build a sustainable Business Development plan

Posted by BIMA

Online Only Event: We will send you a meeting link once you sign up .

BIMA Members Only

The 3rd Tuesday of every month is the regular spot for BIMA’s new masterclass programme – offering digital professionals practical solutions that can be used within the workplace.

BIMA Masterclasses will cover areas such as leadership, business development, creativity and innovation, and Emerging Tech. This time, let’s take a look at Business Development. Masterclasses form part of a wider Leadership and Development programme which includes, mentoring, online training courses and development toolkits.


Entering 2021 with renewed hope and drive to rebuild through a long-term and sustainable Business Development plan.

Is your story unique, relevant, up-to-date, and does it differentiate you from the competition?

In this masterclass we’ll be exploring how to leverage your agencies’ distinct offering and bring it to life through a revitalised strategy that will shift your mindset of how you and your team approach and execute new business.

Why you should attend?

To recalibrate your perception of new business and understand how a well thought out strategy can instil confidence, optimism and greater chances of success.

You will learn..

  • What it takes to create a unique and differentiated positioning that makes your business stand out from the noise and land on your prospects’ radar
  • The components that make up a new business & marketing strategy and how to implement them for greater efficiency and results
  • The systems that you need to have in place to keep you on track in the short, medium and long term
  • Prospecting and sales outreach tips that improve your ability to identify, approach and convert leads into opportunities

Who is it for?

Business leaders and New Business Directors who want to inject energy to their new business strategy and teams as well as Marketing & Growth Leaders

People who are brave, honest, straight-talking, empathetic, authentic, willing to open up and change.

This hands- on, interactive masterclass is designed for BIMA Members only. Don’t miss out as spaces are limited. Sign up now.

For more information on becoming a BIMA Member visit the BIMA Site or email

Your Facilitators:

Adam Graham, Founder, Gray Matters

Adam is a creative, commercially focused new business and marketing specialist, driven by a desire to help B2B businesses stand out and grow by building reputable brands. He has honed his craft working in new business consultancies and in-house for RAPP, Omnicom, Vizeum, Dentsu Aegis and Isobar. He’s experienced in brand building, marketing and sales pipeline development as well as running hundreds of successful multi- million pound pitches.

Ivan Fattorusso, Business Development Consultant, Gray Matters

Ivan is a sales and business development specialist that has forged his career growing revenue, acquiring new business and supporting clients in their growth. He has occupied a number of BD and new business roles within the media and communications industry, including at Dentsu Aegis and GroupM agencies. His international background and exposure to diverse cultures are just some of the factors that have helped secure winning business results.

In partnership with Gray Matters:

Please note: As this is a joint event your data will be shared with both BIMA and Gray Matters.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Tue, 16 Feb 2021
10:00 - 11:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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