BIMA Masterclass | Design Your Culture for Sustainable Success

Posted by BIMA

Design your distinctive organisational culture to captivate your employees, drive outstanding customer value, brand advocacy and profit.

BIMA Members Only

The 3rd Tuesday of every month is the regular spot for BIMA’s popular masterclass programme – offering digital professionals practical solutions that can be used within the workplace.


A convergence of factors (including the recent pandemic, the rise in conscious leadership, and digital talent shortages) is propelling employee well-being up agency and corporate agendas.

This 90-minute interactive masterclass with Ann Longley and Debi Garrod from Something New Together will introduce business leaders to a committed approach to developing your organisational culture to empower your customers, your business, and your employees.

What will you learn?

By the end of this masterclass your takeaways and key learnings will include:

– A shared model to cultivating authentic employee well-being that leads to measurable improved business performance, underpinned by an empathetic culture,

– Understanding the process of creating a care prototype for your organisation,

– How to harness the benefits of psychology and systems thinking, giving you the chance to share your experiences and explore culture design with your peers.

Something New Together’s approach is not just a tick box exercise. It is a powerful tool for sustainable success that will help industry leaders fuel the future. Join Ann, Debi and your fellow BIMA peers to unite for positive change.

Who is it for?

This session is suited for business leaders who have already achieved B-Corp status, want to evolve in that direction and/or are committed to creating the best possible purposeful place to work. We will help you create an intentional direction for your business.

This hands- on, interactive masterclass is designed for BIMA Members only. Don’t miss out as spaces are limited. Sign up now.

For more information on becoming a BIMA Member visit the BIMA Site or email

About Ann Longley

Ann is an award-winning strategist and digital leader who has worked across continents and industry sectors for 20+ years. Ann has helped modernise and futureproof organisations including MEC (now Wavemaker), Hays, the DEC, and the Prince’s Trust. She uses design thinking and a range of creative techniques to tap into collective intelligence to drive innovation and continuous improvement. She is also a Senior Lecturer with the School of Computing and Mathematical Sciences at the University of Greenwich.

About Debi Garrod

A Corporate Psychologist, Debi’s passion is to unleash and facilitate individual and organisational flourishing by supporting positive impacts on people, planet and profits. She is highly skilled at shifting mindsets and catalysing disruption proof strategies. Debi has shaped employee engagement and customer cultures with a wide spectrum of clients including IBM, Virgin, and Goodwood Estates and Abu Dhabi’s Department of Economic Development.

This masterclass is facilitated by…

Please note this is a joint event your data will be shared between Something New Together and BIMA.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Tue, 22 Feb 2022
10:00 - 11:30


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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