The pandemic has accelerated change for agencies, so many are looking to sharpen up their strategy and how they stand out. Hosted by founder of agency management consultancy Co:definery and Marketing Week columnist Robin Bonn, this BIMA Hangout explores what makes an effective modern proposition and how your agency can make it succeed.
From changes in client buying habits to how agency positioning must adapt, the session will cover proposition building and how to enhance your agency brand, as well as the crucial roles played by leadership, finance and pricing in proving you can deliver what you promise. You’ll also have the chance to ask tough questions and get tailored advice.
Who is it for?
For founders, leaders and anyone focused on agency growth.
– Lawrence Weber – Partner at creative leadership specialists Curve
– Emma Harris – CEO of Glow London
– David Meikle – Author and founder of client/agency intermediary, The HTBAG Co.
– Deepa Shah – founder of Lab Eight
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Wed, 24 Jun 2020
10:00 - 11:00