BIMA Evening Masterclass | Psychology of New Business

Posted by BIMA

BIMA Evening Masterclass | Psychology of New Business

An interactive workshop to help you make stronger emotional connections with clients, to boost your new business success.

Join us for an interactive workshop, and discover how you can make stronger connections with clients and prospects, that goes beyond rapport building.

Make your agency stand out by balancing the emotional and rational elements of your business proposition to strengthen how you convey YOUR story.

During the course of the evening you will:

  • Learn how to define your proposition to help your agency stand out in the pitch process.

  • Practice the art of balancing the emotional and rational elements of your business to help strike a chord and tell your agency story better.

  • Learn the proven 7 stage process, making sure you get your new business approach right every time.

Sometimes we all need to shake up our thinking and explore new ways of doing business – so why not join us and crack open a beer, learn something new and meet a bunch of like-minded peers, all in the effort to reinvigorate your new business strategy.

Who’s it for?

This event is perfect for anyone looking to improve their new business approach. CEO’s and Founders of small agencies, Client Services Directors, Marketing Managers/Directors, Business Development Directors and Account Managers/Directors.

Leading the BIMA Evening Masterclass:

Mark Young, CEO of Retriever New Business.

Through his own adversity and struggles Mark has defined the persona of his business and built his strategy around connecting emotional and rational thinking, behaviours and language. This is based upon a commonly used principle from Psychology called Wise Mind.

As well as running Retriever Mark trains sales people and coaches business leaders in small and blue chip businesses as well as being a regular contributor to the Huffington Post, Management Today and Marketing Donut.


6.30pm – Arrival, networking and drinks 
7.00pm – Workshop Starts
8.30pm – Workshop Ends


BIMA members and staff of member companies are invited to register for free. Get your 100% discount promotional code in the BIMA newsletter or by contacting


Tue, 14 Jun 2016
18:30 - 20:30


Head London,

3rd Floor, Holden House 57 Rathbone Place, London, W1T 1JU


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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