BIMA Client Service Directors’ Breakfast Series – Leading for innovation

Posted by Anna Doyle

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About the Roundtable:

If you are the head of your client services or account management team in the creative digital space please join us on 20th June at 0830am for the latest breakfast in the CSD breakfast series for an off-the-record round table meeting.

This session, with a presentation by Chris Bilton (University of Warwick) and Linda Green (Leading Creative Talent), picks up on the previous BIMA round table on innovative collaboration with clients, focusing on Leadership for Innovation.

The agency world has moved on from the ‘genius’ model of creativity and innovation. Today we recognise that innovation is as much about transforming the business culture to accommodate and apply innovative ideas as it is about generating new ideas and practices.

Clients may be crying out for ‘innovative solutions’ (especially in digital), but what are the structural and cultural challenges they face in embedding these solutions in their organization? Chris Bilton and Linda Green will review models and case histories of innovation leadership, examining how innovation requires more than new ideas, and how leaders can help or hinder organizational innovation and change. What are the barriers to innovation and how can these be overcome? What components are needed to build an innovative culture? What models of leadership can persuade, influence and inspire clients and their partners to innovate? How can agencies manage upwards to effect digital transformation through and for their clients?

This is a great chance to share your own experiences/views and hear from others in an informal, off the record learning environment.

How to be involved:
Numbers for the breakfast are strictly limited and will be allocated on a first come basis. In the first instance we will limit it to one place per company.

Held under Chatham House Rules, the breakfast is free to BIMA members and is only for CSD and Heads of Account Management in digital agencies.



About Chris Bilton and Linda Green

Chris has been researching and teaching creativity and management at University of Warwick since 1999. He has published numerous articles and books on innovation, creativity and strategy and has led innovation masterclasses for the Highways Agency and Roads Academy. Linda has worked in factual programming, strategy and development at the BBC before designing the BBC’s Creative Leadership Programme which she led for three years, developing innovative ideas, culture and organisational cultural change for BBC North, BBC iPlayer, Strictly Come Dancing and Doctor Who and for external clients including BskyB and Fremantle More recently Linda founded and runs Leading Creative Talent, a creative strategy and training company whose clients include BBC Worldwide, Coca Cola, Unilever and P&G. Together Chris and Linda are running innovation and leadership workshops for Warwick In London.


Tue, 20 Jun 2017
07:30 - 09:00


ENGINE, 60 Great Portland Street, London W1W 7RT,

Time and Date: 08:30am to 10:00am, Tuesday 20 June 2017 Price: exclusive to BIMA members for whom it is free to attend Venue: ENGINE, 60 Great Portland Street, London W1W 7RT



Anna Doyle

Employer Liaison Officer, University of Glasgow

A member of the BIMA Team since 2012, Anna‘s time is focused on the day-to-day operations of BIMA, building BIMA communities across regions and disciplines and, best of all, spending time with BIMA members to learn more about their business challenges and aspirations. Based in Glasgow, Anna is also responsible for delivering member services and support for BIMA Scotland. Everyday offers a new insight.

Previous experience includes 4 years in the BBC Arabic Service newsroom, heading up a pan-BBC World Service change management programme, and working in a diverse range of industries from financial derivatives trading, petroleum engineering and spring manufacturing.

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