BIMA Breakfast Masterclass | Programmatic 101

Posted by BIMA

Do you want to get up to date on what’s happening in the programmatic space? Join BIMA and StackAdapt at our Breakfast Masterclass!

This is an in-person event.

Join BIMA and StackAdapt for breakfast and an interactive workshop designed for anybody that works in digital who wants to know more about what’s happening in programmatic.

This isn’t a deep dive for programmatic experts, it’s an essential guide for anybody that wants to understand more about the space, how it impacts other parts of the business, and to get a feel for future trends. No direct experience required!

In this session, we’ll cover:

The Past — understanding the ecosystem of programmatic, how it has evolved and how we got to where we are today,

The Present – Understanding terms, channels and tactics,

The Future – Regulations, new channels and formats and what to expect,

Basic Media Strategy and how it applies to your business.

You will leave with a grounded understanding on the programmatic space and how it works with other channels in the marketing mix. It’s a small group so you’re likely to make a few new friends as well.

Limited to 15 places, book now to secure your space!

Kindly hosted by BIMA Members TMW Unlimited.

Please note this is a joint event your data will be shared between StackAdapt and BIMA.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Wed, 14 Sep 2022
09:00 - 11:30



5 Upper St Martin’s Lane #First Floor, London, WC2H 9EA


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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