BIMA Breakfast Briefing | Entertain me or else: How Gen Z is changing everything

Because they grew up immersed in a digital world, Gen Z’s level of dependency on digital experience is more pronounced than other generations. They turn to the web expecting authenticity, entertaining videos and content and a personalised experience. If you’re not adapting your strategy, you could become obsolete. Hear WP Engine’s Fabio Torlini and James Dowell discuss how this generation will change the future of the web thanks to the evolving expectations for their brand interactions


8.30am – Arrive, coffee and networking

8.45am – Talks kick off

10am – Talks end


Tickets are free for BIMA members or £30 + VAT for non-members. To get your BIMA Member discount code email


Fabio Torlini, Managing Director EMEA, WP Engine

As Managing Director, Fabio Torlini leads WP Engine’s strategy, revenue growth and operations in the EMEA region. With over 20 years experience in the hosting and cloud industries, Fabio has a thorough understanding of all aspects of IT B2B sales, marketing, scaling operations in Europe and management. He held business leadership roles at Cinven, Rackspace, XO Communications and GX Networks. Fabio holds a bachelor’s degree with honors in European Business Studies from Brunel University in London.

James Dowell, Enterprise Consultant, WP Engine

James Dowell specialises in market development for high growth technology companies. With 13+ years of experience in the technology services industry he spent a decade contributing to the growth of Rackspace EMEA from 10 to over 1,000 people. Currently he leads Enterprise Sales for WP Engine, the largest global platform for WordPress as a service.

Tsedenia Skitch, Digital Marketer, Sky

As a digital marketer for Sky, Tsedenia is part of a digital skills incubator which is supported by Sadiq Khan’s Digital Talent Programme. She currently runs her own business that supporting young creatives and improving social mobility within the creative industries. As a child of a multiracial family Tsedenia champions diversity and as a millennial she has a clear understanding of the evolving digital landscape and how it affects young people today.

Recently selected as an Inspirational Woman of Media, Tsedenia will feature as part of an exhibition at City Hall celebrating the next generation of trailblazers in the media industries.


Wed, 19 Sep 2018
07:30 - 09:00


Zone, Western Transit Shed 12-13 Stable Street London (UK) N1C 4AB,

ZoneWestern Transit Shed 12-13 Stable Street London N1C 4AB Special thanks to people at Zone for hosting us! 



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