Beginners PPC and SEO Training for E-commerce – Manchester

Posted by James Wilkinson

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How to attract and convert more online sales than ever before

We’re hosting an E-Commerce specific PPC and SEO training day that will cover the tools needed for a strong Search Engine Marketing campaign.

This course is ideal for Marketers with a basic understanding of SEO and PPC, but are looking to discover how they can use and implement these tools more effectively. The course only has 10 spots so will be personalised to your specific needs.

Attracting and converting customers is more difficult than ever before as retailers must compete with more and more brands. Tools like PPC and SEO however, can work together to raise your online visibility and give you the competitive edge you need. By growing your knowledge of these tools, you can target and grow specific areas of your business by exposing them to exactly who you want, where you most need to.

The day will consist of a series of seminars, broken up by Q&As, live demos, and activities involving your own AdWords and Analytics Account. Here are some of the topics that will be covered on the day:

– Keyword research

– Technical on-page SEO elements

– Link profiles and off-page factors

– Local SEO

– Measuring and Reporting in Google Analytics and Data Studio

– Best practices for Adwords account set up

– AdWords metrics explained

– How to optimise your existing Adwords account

– How to implement Google Shopping Ads

– Google Merchant Centre & Shopping Feeds

Why attend?

We have the knowledge to empower your online presence.

All of our training courses are run by digital marketing professionals with experience in auditing and continually optimising businesses online visibility. Our one-day training course can be tailored to meet your needs, so if there’s anything specific you’d like to learn just let us know.

Where? – CTI Digital, 31 Dale Street, M1 1EY. Manchester city centre, in the infamous Northern Quarter. Just 5 minutes away from the train station, tram stops and bus station.

When? – Our next PPC and SEO Training course is on the 5th April 2018.

Price? – £200 per person (exc. VAT)

We also offer group discounts if you want to send your whole team.

Will there be lunch? – The all-important question, lunch will be provided in a buffet style, if you have any dietary requirements please let us know and we will cater to your needs.

Once you sign up we’ll be in contact to personalise the course to your needs and ensure you’re set up with an Adwords and Analytics account.

I came to this course as a complete beginner and now I can leave and immediately apply some of this knowledge to my clients. Laura McCormack, Edson Evers


June Gil-Fernandez – Advertising Manager

June moved from Spain to the UK to study a masters in digital marketing. After working at several start-ups and established agencies, she now works at CTI Digital looking after all paid media channels at CTI, such as Search, Display, Shopping, Youtube or Social Media. When she’s not creating digital campaigns, she’s usually performing with her drama group in South Manchester

Dan Morehead – SEO Manager

Dan joined CTI Digital in 2015 and is responsible for overseeing all aspects of SEO campaigns, from pre-sales, strategy planning and implementation through to reporting. Experienced in managing SEO campaigns of all sizes, from major entertainment brands and worldwide travel agencies to non-profit organisations and local independent businesses, he has helped to increase the organic visibility for a wide range of clients.

Adrian Berry – Technical SEO Consultant

Adrian has over a decade of experience in search marketing and has worked with a wide range of businesses including large e-commerce companies, major brands, and local businesses. He has successfully planned, implemented and reported on their search strategies, helping to improve their site visibility, traffic, and revenue.


Thu, 05 Apr 2018
08:30 - 16:30


CTI Digital, 31 Dale Street, Manchester, M1 1EY,
North West



James Wilkinson

Marketing Director, cti digital

James has worked at CTI Digital since 2014 heading up the marketing department and is the driving force in ensuring client’s accounts achieve an increasing ROI year on year. James has previous experience in Google Analytics and Adwords management and has handled account spends of over £300,000 per year. He then moved into automated marketing working on a range of B2B and B2C clients driving engagement, deliverability and automated campaigns. He also has experience of running fully integrated campaigns for clients and working on an ongoing basis driving leads for businesses and sales for e-commerce clients.

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