Being part of the BIMA 100

What did it feel like to be named as one of the BIMA 100? What impact has it had, on you personally and on your business? And how do others’ perceptions of you change? As nominations get underway for this year’s BIMA 100, we’ve asked some of the class of 2018 to tell us about their experiences. This is what they’ve told us.

CEOs and Leaders Finalists

Jon Wilkins – Chairman Karmarama

Michael Olaye – CEO / CTO at Dare / Inside Ideas Group

Champions of Good

Dan Willis – Founder and Managing Director at Why Digital

Leigh Gammons – Director of Business Development at Cognifide

Joanne Hinchliffe, Client Partner AmazeRealise

Entrepreneurs Finalists

Owen Cotterell – Co-Founder and Director at Juice Immersive

Industry Visionaries Finalists

Giulia Merlo – Service Design Lead at Cancer Research UK

Richard George – VP, Customer Self Service at Thomson Reuters

Pip Jamieson – Founder at The Dots

Rising Stars Finalists

Sofia Breg – Marketing Manager at Cyber-Duck

Alexis Scobie – Senior Innovation Strategist at Idea Couture

Alex Price – Founder and Managing Director at 93digital

Charles Parkinson – Director Unity and Motion

Laura Mchard – Creative Technologist at Frame

Talent Champions Finalists

Kerensa Jennings – Director iDEA

Shanice Mears, Chief Talent Scout at The Elephant Room

Claire Scally – Joint Managing Director at TRCmedia

Craig Steele – Digital Sales Consultant at Digital Skills Education

Tech Trailblazers

Alexandra Willis – Head of Communications, Content and Digital at Wimbledon

UX and Design Stars Finalists

Rachel Wells – Head of Digital Design at MullenLowe Profero

Dominic Hurst – UX/UR Consultant at Valtech

Tom Moran – UX Lead TH_NK

Tim Smith – Global Auto and Mobility Director, Ustwo

Gregor Matheson, Design Director at Cello Signal

BIMA 100

Rachel Johnson

Marketing Lead, AND Digital

Rachel has worked for more than 20 years in the world of Marketing.
Rachel has many impressive client, charity and agency-side results to her credit and stories to tell.
As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies.
A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control – results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy.
However, her achievements do not end there!
In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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