Leigh Gammons, Director of Business Development at Cognifide

1 Nov 2018

Posted by Rachel Johnson

Client/Supplier Relationships Star

Last year I was promoted to the Board at Cognifide and I feel that the BIMA 100 recognition played a part in building my confidence towards that. Leigh

1. Describe how it felt to be named as one of the BIMA 100?

Being recognised by peers (who know exactly what you do) makes the BIMA 100 feel incredibly authentic. Our industry can be a quirky one at times with many nuances, and it's often misunderstood. So to be named by people who understand what you are doing and recognise that you are doing it well; that feels really good.

2. What’s the single biggest impact being part of the BIMA 100 has had on you?

Being acknowledged publicly as an industry leader definitely gives you the confidence to develop yourself further and be bolder with your opinions and conclusions. I think it gave me greater drive. Last year I was promoted to the Board at Cognifide and I feel that the BIMA 100 recognition played a part in building my confidence towards that.

3. How have you benefitted from interacting with other BIMA 100 members?

Although I already knew some of the BIMA 100 members, you are exposed to many more people who are at the top of their game. It is an amazing concentration of talent and available advice on pretty much anything. It is a huge mutual benefit to every member.

4. Complete the sentence: I would recommend nominating someone you know for the BIMA 100 because…

...the party is lots of fun! Seriously though, anyone who has really excelled and gone above and beyond could go on to reach even greater heights with the endorsement of their peers. It's a great accolade for people in our industry in the UK.

5. Complete the sentence: Being a part of the BIMA 100 has been an invaluable experience because…

although I went into it with no expectations.... I came out of it with a different perspective on my career and our sector and some great contacts.

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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