Tom Moran, UX Lead TH_NK

1 Nov 2018

Posted by Rachel Johnson

UX and Design Stars

BIMA not only made me feel included but also rewarded for the all the work I’ve been trying to do to push digital and user experience in the North. Tom

1. Describe how it felt to be named as one of the BIMA 100?

For the last few years, I’ve felt like I’ve had my head down, plugging away at organising design meet-ups, coming up with talks, mentoring students – all sorts of things to interest people in digital design in the North East. Sometimes it feels like there’s so much to do and so little time. When I found out I’d won it really took me by surprise and really made me take a step back and look at some of the things I’ve accomplished over the last few years. It was a nice pat on the back from the industry and just what I needed to keep me going and make me want to do even more in the future.

It feels great to be included in such an elite group of people, and humbled as there are some really impressive people on the list.

2. What’s the single biggest impact being part of the BIMA 100 has had on you?

In my day-to-day life it’s really helped give me that extra confidence boost I needed. I moved out of London five years ago and moved to Newcastle, at times it can feel like the far end of the world and cut off from the heart of the industry in London. BIMA not only made me feel included but also rewarded for the all the work I’ve been trying to do to push digital and user experience in the North.

3. How have you benefitted from interacting with other BIMA 100 members?

I certainly benefitted from meeting and interacting with the other members on the BIMA 100 night and certainly made some useful contacts. Up in the NE I am a little cut off from other members and events that go on in London – they always look so interesting in the emails!

4. Complete the sentence: I would recommend nominating someone you know for the BIMA 100 because…

Our industry can be a thankless place at times and it’s easy to get lost or forget what a valid contribution you’re making to the world. We’re genuinely making the world and people’s lives better and the hardest working or the most inspiring should be acknowledged for that commitment.

5. Complete the sentence: Being a part of the BIMA 100 has been an invaluable experience because…

It has inspired me to keep going and continue to mentor and inspire people about the exciting opportunities in digital. I’ve felt like I’m in an incredible company and it’s made me want to keep going above and beyond :)

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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