Alexandra Willis, Head of Communications, Content and Digital at Wimbledon

1 Nov 2018

Posted by Rachel Johnson

You never know what impact their story and their talent could have in the future Alexandra

1. Describe how it felt to be named as one of the BIMA 100.

A huge privilege and an incredible thrill. To be recognised amongst such a prestigious group by an organisation that I admire was one of the highlights of my career to date.

2. What’s the single biggest impact being part of the BIMA 100 has had on you?

Meeting the other members of the BIMA 100 and sharing expertise and experience with them. Having a network to tap into and learn from. Broadening my knowledge and expertise beyond my industry.

3. How have you benefitted from interacting with other BIMA 100 members?

Being able to share experiences and learn from them, both on the night of the BIMA 100, but also being able to keep in touch through linkedin and other platforms.

4. Complete the sentence: I would recommend nominating someone you know for the BIMA 100 because…

You never know what impact their story and their talent could have in the future

5. Complete the sentence: Being a part of the BIMA 100 has been an invaluable experience because…

It has given me the confidence that the work we are doing in the sports industry is along the right lines - learning from the rest of the tech industry and the other members of the BIMA 100 cohort.

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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