Michael Olaye, CEO / CTO at Dare / Inside Ideas Group

1 Nov 2018

Posted by Rachel Johnson

CEO's and Leader's Finalist

It’s definitely opened for new doors and re-ignited old ones for me and the agency. Michael

1. Describe how it felt to be named as one of the BIMA 100?

I was really proud and excited to be recognised by my peers and industry. The BIMA 100 is renowned for showing our industries best, so naturally, I felt privileged to be in such great company.

2. What’s the single biggest impact being part of the BIMA 100 has had on you?

It’s definitely opened for new doors and re-ignited old ones for me and the agency.

3. How have you benefited from interacting with other BIMA 100 members?

Learning and sharing our experiences working with the marketing and advertising world. It’s constantly changing and evolving with so many clever solutions being created for both agencies and our clients. Always good to see and hear what our peers are up to.

4. Complete the sentence: I would recommend nominating someone you know for the BIMA 100 because…

Because it helps to show them that their contributions are appreciated by their peers and the industry. Nothing wrong with having the spotlight on those that are driving our businesses.

5. Complete the sentence: Being a part of the BIMA 100 has been an invaluable experience because…

It’s exposed me even more to the amazing people and talent that exist in our world.

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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