Article

Kerensa Jennings, Director iDEA

1 Nov 2018

Posted by Rachel Johnson

Talent Champions Finalist

Thank you so much! It really has been wonderful and such an honour. Kerensa

1. Describe how it felt to be named as one of the BIMA 100?

I felt honoured and privileged to be included in the prestigious BIMA100 list. It continues to mean a lot to me, thank you.

2. What’s the single biggest impact being part of the BIMA 100 has had on you?

I felt it was a wonderful endorsement of the impact we are making with The Duke of York Inspiring Digital Enterprise Award. It felt very special to get that recognition so soon after launching the Bronze Award, and I am sure the profile of being part of the BIMA 100 has helped contribute to the incredible take-up we have seen. Now more than a million of our digital mini courses (known as 'badges') have been completed around the world.

3. How have you benefitted from interacting with other BIMA 100 members?

I have made excellent contacts in the industry across a range of disciplines, and feel incredibly inspired by the calibre and diversity of the BIMA 100 members.

4. Complete the sentence: I would recommend nominating someone you know for the BIMA 100 because… 

you never know what an extraordinary difference it could make to the projects or companies they run.

5. Complete the sentence: Being a part of the BIMA 100 has been an invaluable experience because… 

it has helped raise the profile of The Duke of York Inspiring Digital Enterprise Award (iDEA) to a vibrantly diverse range of people who are excited about the potential of the digital world and recognise the need to develop skills in order to flourish within it.

Thank you so much! It really has been wonderful and such an honour.

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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