Article

Joanne Hinchliffe, Client Partner AmazeRealise

1 Nov 2018

Posted by Rachel Johnson

Client Services/Relationship Star

I'm showcased as one of the leading figures in the digital industry. Joanne

 1. Describe how it felt to be named as one of the BIMA 100?

I'm quite modest so it took a while to sink in. It's always warming to get validation that you're doing a great job but to get it from not only your peers, those nominating you but also those in the wider industry, those selecting you, is even better.

2. What’s the single biggest impact being part of the BIMA 100 has had on you?

Unfortunately, I've not been invited to many (any) VIP celebrity events off the back of it, but, on a serious note, it has given me greater confidence in the value of my expertise and in my contribution to the continued development of the digital industry and Client Service specialism.

3. How have you benefitted from interacting with other BIMA 100 members?

I've not done so directly and I wasn't able to attend the ceremony so I've not benefited in that respect.

4. Complete the sentence: I would recommend nominating someone you know for the BIMA 100 because…

It's a boost for anyone to be nominated as it shows a recognition of the value a nominee contributes to a business, to clients, to a team - and it puts a spring in that persons step which can only be a good thing for all involved. It’s also kudos for the agency brand to show the talent they have.

5. Complete the sentence: Being a part of the BIMA 100 has been an invaluable experience because…

I'm showcased as one of the leading figures in the digital industry.

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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