Alexis Scobie, Senior Innovation Strategist at Idea Couture

1 Nov 2018

Posted by Rachel Johnson

Rising Stars Finalist

It has continued to further my career and allowed me to connect with like-minded people. Alexis

1. Describe how it felt to be named as one of the BIMA 100?

I was honoured to be recognised with such an accomplished and driven set of people. Being nominated in the rising star category not only allowed me to connect to peers, but getting to know nominees in other categories inspired me and allowed me to better understand what I could aspire to over the course of my career in digital.

2. What’s the single biggest impact being part of the BIMA 100 has had on you?

Being a part of the BIMA 100 has provided me with a network in order to seek advice, collaborate, and propel both my career and the digital industry forward. It is hard not to walk away from the experience completely inspired, and wanting to change the world.

3. How have you benefitted from interacting with other BIMA 100 members?

The other BIMA 100 members are the movers and shakers in the digital industry. Being connected to them has allowed me to be more on the pulse of the industry and understand the potential for us all to work together.

4. Complete the sentence: I would recommend nominating someone you know for the BIMA 100 because…

It is a great community and a tremendous honour.

5. Complete the sentence: Being a part of the BIMA 100 has been an invaluable experience because…

It has continued to further my career and allowed me to connect with like-minded people.  

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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