BIMA House | Revolutionising Global Content Supply Chains

Posted by BIMA

Join Brightful as we explore how global companies are revolutionising their content supply chains.

BIMA House @ SXSW

This June, SXSW London will be the stage for bold, big ideas at the forefront of technology and creativity. As an official partner, BIMA House is transforming The Joiner on Worship into a dynamic community hub for two days of curated events, designed to spark conversations, share insights, and connect industry leaders. Learn more HERE.

Join Brightful and expert speakers from PepsiCo, Mars, PMI and Becton Dickenson and explore how global companies are revolutionising their content supply chains.

Discover how global companies are embracing marketing automation at scale and the latest developments in marketing operations to revolutionise their content supply chains. Gain insight from leading client-side innovators at the forefront of this change, and learn how to optimise your processes, inspire your people, maximise platform capabilities, and track performance effectively.

A must-attend event for anyone leading global Content Supply Chain transformations and looking to learn from those that are at the cutting edge of delivering these programmes.

What to expect:

  • Insights into how global companies are embracing marketing automation at scale
  • Best practices for delivering successful global Content Supply Chain programmes
  • The latest developments in marketing operations and Martech
  • First-hand perspectives from leading client-side innovators at PepsiCo, Mars, PMI and Becton Dickenson
  • Strategies to transofrm your processes, people, platforms and performance

Who is it for?

  • Global Heads of Martech
  • VPs of Customer Experience
  • VPs of Brand Building
  • Global Heads of Digital Marketing
  • Operation Leads
  • Global IT Leads
  • Content Supply Chain Programme Leads
  • Global Analytics and Performance Leads

Speaker line-up:

Richard Coope – Founder, Brightful, PMI – Content Supply Chain Change Management specialist, help to deliver global digital transformation for PepsiCo and PMI

Andrea Bernhardt – VP, Digital Marketing and Media, Mars – leading global Content Supply Chain programmes at Mars and PMI, previously a Global Lead at Britvic and RB.

Davey Strachan – VP Digital Platforms, Becton Dickinson

Ed Sanderson – Head of Media and Planning, PepsiCo.

Chris Muscutt – Head of Martech, PMI – Martech lead at PepsiCo and PMI, expert in Content Supply Chain platforms and the Adobe stack.

Josep Hernandez – Senior Director Media, PepsiCo, Europe

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.

Please note: signing up to this event means you agree to share your data with Tangent

For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk

Date

Thu, 05 Jun 2025
13:00 - 14:00

Location

The Joiner on Worship,
London

2 Paul Street, London, EC2A 4JH

BIMA

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Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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