RCA Service Design Masterclass

Use the principles and tools of service design to rethink the journey your customers
take and transform your customer experience, delivered live online.

BIMA Members are eligible for a 10% discount, paying £1,080 instead of £1,200.
Please email short-courses@rca.ac.uk to obtain the BIMA discount code.

Dates: 14, 15, 18 & 19 July 2022

Duration: 4 sessions over 2 weeks, 9am-12:30pm BST per session

Location: Online

Course Overview

Services represent around 80 per cent of the economy. Service design applies human-centred design principles to make services that are sustainable and desirable for changing consumer needs.

The benefits to you and your organisation include:

• access to global best practice in service design
• learn empathic understanding of users/customers
• return to your organisation with new techniques and strategies to put into practice
• experience critical, creative and insightful thinking
• interact and network with peers from different backgrounds and functions.