Mentoring Council

We're building a membership based mentoring programme to support all levels of talent development in the digital industry.

About the council

The BIMA Mentoring Council oversees the BIMA Mentoring Programme, which is to provide professionals with the guidance, encouragement, and expertise within a safe space, enabling them to succeed in their careers.



Council Chair

Nicole Niemann, Client Partner at Media.Monks

Passionate about digital and social, Nicole has built her career across the digital advertising and media industries, both at client and agency side. Nicole started her career in direct marketing, and shifted to interactive marketing, online advertising, implementation of digital platforms and social marketing, with digital transformation as the constant throughout the years.

At Media.Monks, Nicole has led one of Media.Monks cornerstone clients—Mondelēz—where they help revolutionise and future proof the consumer experience across a connected, craveable and conversion ready ecosystem that drives continuous consumer-centric growth across Europe together with the global team. Working across multiple time zones with teams from all different cultures and backgrounds is Nicole’s strongest forte. She brings tech, creativity and data to another level.

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Council Members

Mentoring Events & Insights

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