Search for members, events, articles and more
The era of broadcast tweeting is over. With
1. Set up event-specific digital and social channels
Make branded, specific event pages on the web and most audience-relevant social platforms. For example, Facebook, Twitter, YouTube and Flickr.
2. Don’t make a hash of your #hashtag
Choose a #hashtag that sums up your event concisely. But before you start publicising it, search for it
3. Make booking easy and social
There are plenty of great tools that let you share and track online registrations. Try Facebook events, Eventbrite or EventElephant. Encourage and reward social sharing by thanking and commenting upon social
4. Enable and empower your promoters
Give your partners, sponsors and speakers packages of rich, digital content so they can easily shout about the event on their own social channels and networks. This type of content could include:
–web links to their profile with
Send as one package, then drip feed them more content during the build-up.DM them time-pertinent messages to retweet.
Make it easy for them to share.
5. Build a Twitter speaker list and share it
If you’ve got speakers at your event, compile them into a list on Twitter. Let everyone on the list know it’s there and share it socially. You can follow the list using a Twitter client such as Hootsuite to see how it’s performing too.
6. Set up your engagement tools
Set up Twitter listening tools, for #hashtag mentions, Twitter account event name mentions, event name mentions, subject matter mentions, partner promotions, sponsor mentions, speaker mentions. Track them so you can thank, engage and amplify. Some good free or
7. Consider building a buzz aggregator
With a little fiddling in WordPress and other blogging platforms, you can bring all the social media platform widgets into one elegant page showing all the social chatter, blogs and tweets before the event to stimulate interest and build excitement. Here’s one for last year’s UK Government’s
8. Use and customise tracking URLs
You’ll want to track which channel, as well as which key influencers are most successful, for your marketing, right? Sign up for an account with