AdRodeo Fellowship Award 2022
In a complex and fast-moving world, Critical Mass designs unparalleled brand experiences that connect with people. We were established in Calgary back in 1996, and since then we’ve helped global clients like Apple, Nike, Diageo, and BMW (and hundreds more over the years) reimagine digital and do what no one else in their category can do. Today, we’re over 1,400 digitally obsessed employees in 12 offices, across Europe, Asia, and North America—with a major, full-service hub in London.
What makes us different? We truly understand every part of our clients’ digital ecosystems, and we deliver success by making data, creativity, and technology more connected, more efficient, and more powerful. Of course, digital never stands still, but neither do we. We help brands seize opportunities so that their customers get a better experience and a more seamless, dynamic, and personalised experience everywhere they go.
We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).
No matter how much digital changes, one thing will always stay the same—who we are. We’re a transparent, honest, values-driven, passionate partner with a can-do attitude that our clients notice and appreciate.
We’re Critical Mass, but our friends call us CM. Please call us CM.
Automotive
Financial services
Clothing/Accessories
Drink
Entertainment/Leisure
Food
Telecoms
Retail
Travel/Transport
Technology
AdRodeo Fellowship Award 2022
AdAge Best Place to Work 2021
Agency Spotter Top 50 User Experience Design Agencies
AdAge Best Place to Work 2020
Campaign US Customer Engagement Agency of The Year
Digiday Work Life Awards Winner 2022 - Best Rewards & Recognition Program
Digiday Work Life Awards Winner 2022 - Best Mentorship Program
Digiday’s Greater Good Awards Winner 2022 - Public Health
2022 Drum Awards for Agency Business Highly Commended - Best Performing Agency of the Year
2022 Creativepool Top 10 Digital Agency Ranking - #2
2022 Creativepool Top 25 influential and inspiring Vice Presidents Ranking - #4
2022 BIMA 100 - CEO & Leaders
2022 BIMA 100 - Creatives & Designers
2022 AdRodeo Anvil Winner - Logo
2022 Clio Sports Bronze Winner - Integrated Digital Campaign
2022 American Business Awards Gold Stevie Winner - Brand Experience of the Year: Consumer
2022 American Business Awards Bronze Stevie Winner - Marketing Campaign of the Year: Financial Products & Services
2022 ADCC Gold Winner - Integrated Digital Campaigns
2022 Creativepool Annual People’s Choice - Best Agency to Work For
2022 Creativepool Annual People’s Choice - Branding
2022 Creativepool Annual People’s Choice - Publishing
2022 Creativepool Annual People’s Choice - Data
BIMA member since 14th April 2011