David Skerrett

Strategy Director, Head of Social Media, Critical Mass

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David is an authority on Social – regularly presenting at events, contributing to publications, and leading social for INFINITI at Critical Mass. He is passionate about evolving brand behaviours, social-first thinking, platform partnerships, empathy and persuasion. 

At digital experience design agency, Critical Mass, he guides INFINITI Global, part of Nissan, on all thing’s social media and content, including the agile social content production initiative, The Shop.

He’s been voted a BIMA Hot 100, and contributed to Forbes, EConsultancy, The Drum and CMO.com. He has also been named in the Top 100 Drum Digerati, twice in the last 4 years.

Previously David ran mobile and social for EMEA at R/GA working with Heineken, Nike, Beats By Dre, Unilever, and Getty. Prior to that he was Head of Mobile and Social for Havas working with clients such as Barclays, IBM, Jaguar and Peugeot.

He’s guest lectured at UCA and BCU to masters students on all things experience and social over the last fours years.

Over his career he has won over 100 creative awards, including a pride of Cannes Lions.