Michelle Wieling

Group Program Director, Critical Mass

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Michelle is a seasoned delivery leader with a career spanning global digital, publishing, and large-scale complex IT solutions. She joined Critical Mass in 2017 to oversee global delivery for the Mitsubishi Motors and INFINITI automotive brands. Michelle’s 20 year journey in digital began with Auto Trader New Zealand and has travelled through Carsales Australia, Debenhams, and more recently senior operational roles agency-side at Reading Room, Avanade/Accenture, and Ogilvy.


Michelle has a passion for organisation in all shapes and sizes, and delights in working with teams around the world to deliver smart, beautiful, and compelling work.