BIMA House @ Cannes 2026

BIMA House at Cannes 2026 kicks off each day with high-energy morning sessions designed to set the tone for the festival. Bringing the community together, these sessions focus on connection, conversation, and collaboration through engaging panel discussions and insightful talks. Expect fresh perspectives, practical takeaways, and inspiring ideas to energize you for the day ahead.

Day 1

09:30am – 10:15am | The Taste Gap: What AI Can’t Brief Itself On

The agencies doing the most interesting work with AI share something that doesn’t show up in their tech stack: they’ve gotten specific about what humans are actually for, and it shows in how they work, how they pitch, and what they promise clients.

The conversation keeps returning to taste. As AI makes production faster and cheaper across the board, judgment becomes the scarce thing. The call about whether something is true to a brand, whether it will earn attention or just fill space: those decisions don’t make themselves.

The agencies producing genuinely distinctive work have figured out where that judgment lives and who holds it.

Your Speaker:

Linda Tong, Webflow CEO

Linda Tong, Webflow CEO, convenes agency leaders to hear how they’re navigating this in practice: how the brief has changed, where creative direction sits now, and what it looks like to build an agency that uses AI to do more of the high-judgment work.

10:20am – 11:05am | Session 2

Details coming soon

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Day 2

09:30am – 10:15am | Session 1

10:20am – 11:05am | Session 2

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Please note: signing up to this event means you agree to share your data with Webflow.

For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk