BIMA House Day 1 | Breakfast Session – Creative Tech

Posted by BIMA

09:30am – 10:15am | The Taste Gap: What AI Can’t Brief Itself On by Webflow

The agencies doing the most interesting work with AI share something that doesn’t show up in their tech stack: they’ve gotten specific about what humans are actually for, and it shows in how they work, how they pitch, and what they promise clients.

The conversation keeps returning to taste. As AI makes production faster and cheaper across the board, judgment becomes the scarce thing. The call about whether something is true to a brand, whether it will earn attention or just fill space: those decisions don’t make themselves.

The agencies producing genuinely distinctive work have figured out where that judgment lives and who holds it.

Your Speaker:

Linda Tong, Webflow CEO

Linda Tong, Webflow CEO, convenes agency leaders to hear how they’re navigating this in practice: how the brief has changed, where creative direction sits now, and what it looks like to build an agency that uses AI to do more of the high-judgment work.

Anne Stagg, CEO, Digitas UK

Anne Stagg is CEO of Digitas UK, joining the agency in July 2025 to accelerate growth and strengthen Digitas’ position as the connected experience company within Publicis Groupe UK — bringing together data, creativity and technology to deliver measurable impact for clients.

Anne joined from Dentsu, where she was CEO of the CXM practice across the UK and Ireland and CEO of Merkle UK. With more than 30 years’ experience spanning data, CRM, technology and creative transformation, she has led multi-disciplinary teams across consulting, creative, planning, technology and data, helping global brands reshape customer experience strategies through insight-led innovation.

Prior to Dentsu, Anne held senior leadership roles at Indicia, KMMS, Experian and more2, building a reputation as a trusted advisor to C-suite leaders and a proven driver of commercial growth and business transformation.

Known for her energy, optimism and people-first leadership style, Anne is passionate about building high-performing cultures, championing emerging talent and driving meaningful change across the industry.

Neil Dennis, CEO at GAIN

Neil is the CEO of GAIN Experience, leading a team of strategists, designers, researchers, and technologists focused on creating meaningful digital experiences. With over 20 years’ experience across brand, digital and customer experience, he brings a sharp commercial lens to solving complex challenges and driving growth. His expertise spans business strategy, transformation, and creative delivery – ensuring GAIN delivers work that’s insight-led, effective, and built for impact.

Joanna Trippett, CEO of EMEA at DEPT

As CEO of EMEA at DEPT®, Joanna leads 2,000+ specialists sitting at the intersection of technology and marketing. She oversees regional strategy and client success for global icons including Google, eBay, Red Bull, Lufthansa and Visa, focusing on growth invention – helping brands build what’s next rather than just optimising what is. Joanna is known for building future-fit partnerships that turn technological disruption into a competitive advantage.

 

10:50am – 11:35am | Real-Time Brands: Winning Attention at the Speed of Culture by Monks

At a time when algorithms increasingly shape discovery, relevance has become the new brand currency. The brands winning today are no longer operating through slow, linear campaign cycles; they are building real-time marketing systems designed to respond to culture, conversation and consumer behaviour as it happens.

This session explores what it really means to become a real-time brand. From AI-powered intelligence and high-velocity creativity to orchestration across content, media and commerce, leaders from brands, platforms and marketing innovators will discuss how organisations can move faster without losing distinctiveness.

What to expect:

  • Why traditional marketing operating models are breaking down
  • Creativity as the new targeting in algorithm-driven environments
  • How brands can balance speed, relevance and brand control
  • The role of AI and orchestration in modern marketing operations
  • What organisational change is needed to operate in real time

Speakers:

Simon John, MD Monks UK

A strategic leader with a single focus: connecting the unconnected to unlock growth for brands.

With 20 years of experience, I don’t just run agencies—I build partnerships that function as seamless extensions of my clients’ businesses. My approach is T-shaped and digital-first, bridging the critical gap between and across capabilities. I ensure that marketing investment doesn’t just generate noise, but translates directly into impactful business outcomes.

Having founded my own agency and led cross-market functions, I bring a founder’s mentality to every account. I understand that today’s clients need more than just “service”; they demand efficiency, agility, and measurable bottom-line impact.

Leah Davis, Chief Marketing Officer at SailGP

Jennifer Griffin-Smith, Chief Marketing Officer at Acquia

 

Please note: signing up to this event means you agree to share your data with Webflow and Monks.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.,

Date

Tue, 23 Jun 2026
09:00 - 11:30

BIMA

BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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