BIMA House Day 1 | The Taste Gap: What AI Can’t Brief Itself On By Webflow

Posted by BIMA

The agencies doing the most interesting work with AI share something that doesn’t show up in their tech stack: they’ve gotten specific about what humans are actually for, and it shows in how they work, how they pitch, and what they promise clients.

The conversation keeps returning to taste. As AI makes production faster and cheaper across the board, judgment becomes the scarce thing. The call about whether something is true to a brand, whether it will earn attention or just fill space: those decisions don’t make themselves.

The agencies producing genuinely distinctive work have figured out where that judgment lives and who holds it.

Your Speaker:

Linda Tong, Webflow CEO

Linda Tong, Webflow CEO, convenes agency leaders to hear how they’re navigating this in practice: how the brief has changed, where creative direction sits now, and what it looks like to build an agency that uses AI to do more of the high-judgment work.

Anne Stagg, CEO, Digitas UK

Anne Stagg is CEO of Digitas UK, joining the agency in July 2025 to accelerate growth and strengthen Digitas’ position as the connected experience company within Publicis Groupe UK — bringing together data, creativity and technology to deliver measurable impact for clients.

Anne joined from Dentsu, where she was CEO of the CXM practice across the UK and Ireland and CEO of Merkle UK. With more than 30 years’ experience spanning data, CRM, technology and creative transformation, she has led multi-disciplinary teams across consulting, creative, planning, technology and data, helping global brands reshape customer experience strategies through insight-led innovation.

Prior to Dentsu, Anne held senior leadership roles at Indicia, KMMS, Experian and more2, building a reputation as a trusted advisor to C-suite leaders and a proven driver of commercial growth and business transformation.

Known for her energy, optimism and people-first leadership style, Anne is passionate about building high-performing cultures, championing emerging talent and driving meaningful change across the industry.

 

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Date

Tue, 23 Jun 2026
09:30 - 22:15

BIMA

BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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