Sustainability Council

As the innovators of the 21st century, we have a responsibility to do good. So we’re building a framework to champion change and encourage BIMA members to take action.

Measure Your Carbon Footprint

Helping BIMA members to measure their carbon footprint more accurately.

Sign-up to our Carbon Negative course

Offset Your Carbon Footrprint

Helping BIMA members to make an impact quickly through offsetting their estimated carbon footprint via partners like Ecologi.com.

Grow Your Own Ecologi Forest

About the council

We all know about the climate crisis and the challenges we face in the coming decades. And few are so well placed to do something about it.

As the world’s innovators we have an unrivalled ability to create the future, and a duty to ensure that future is sustainable. This council will champion sustainability in the digital sector and build a framework to enable BIMA members to take action.

Our Key Pillars

Offset
Helping BIMA members to make an impact quickly through offsetting their estimated carbon footprint via partners like Ecologi.com. Whilst a longer-term plan to “Net Zero” is important, you may be able to create a “climate positive” (or “carbon negative”) workforce tomorrow for a lot less than you think.

Join BIMA’s Ecologi Forest
Sign-up to our Carbon Negative course

Measure
Helping BIMA members to measure their carbon footprint more accurately. We’ve got simple tools and courses that can help you achieve this quickly. Measurement is critical in defining a sensible reduction strategy that targets the right areas.

Sign-up to our Carbon Negative course
Download the tools from our Carbon Negative website

Reduce
Helping BIMA members with simple strategies to reduce their carbon footprint over the next few years to create your path to “Net Zero”.

Sign-up to our Carbon Negative course

Go Beyond
From The Million Tree Pledge to B Corp, our goal is to help BIMA members take the next steps as well as making their actions more official.

Join BIMA’s Ecologi Forrest
The Million Tree Pledge

Influence
Helping BIMA members influence others within our sector and through our combined client base. The Internet has a larger carbon footprint than the airline industry. The Green Pages can help any digital team create lower carbon digital solutions for clients.

 

Join our Sustainability Programme


Resources for understanding, measuring and reducing the environmental impact of the digital industry.

Find Out More

Meet the Sustainability Council

Our council is led by James Cannings, Chief Sustainability Officer at MSQ and Amy Williams, Co-Founder of Good Loop. They are supported by a team of industry experts who are all passionate about the environment and building a sustainable future.

Co-Chair

James Cannings, Chief Sustainability Officer at MSQ

James is co-founder of MMT Digital, a technical consultancy specialising in the delivery of effective digital solutions. Working with organisations to drive faster change and increased customer value, James advises them on the right platforms, tools and approach to devise the optimal digital strategy and delivery.

Over the last 20 years, he has worked with clients such as Vodafone, Translink and comparethemarket.com to digitally enable their businesses and upskill their in-house teams. With a degree in computer science and cybernetics, James is regularly invited to speak, judge and write about digital transformation, emerging technologies, innovation culture and agile delivery.

In 2019 he took MMT Digital Net Carbon Negative, open-sourcing all the models and processes into a starter back for other companies to join the movement.

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Co-Chair

Amy Williams, CEO at Good Loop

Amy is on a mission to convert people’s attention and data into funding for good causes around the world. She co-founded Good-Loop in 2016 after turning her hand from advertising at Ogilvy to volunteering at a soup-kitchen in Argentina.

Today working with the likes of Nestlé, Unilever, the Co-Op, Coca-Cola and H&M, Amy’s ‘ethical ad platform’ rewards consumers who choose to engage with advertising by donating to their chosen charity, whilst delivering better ROI for advertisers. It’s Yin Yang; a win-win.

Amy is one of Forbes Europe’s 30 under 30, eConsultancy’s Rising Star of 2019, listed as part of the BIMA 100 and a face of the United Nations #SheInnovates global campaign.

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Council Members