Immersive Tech Council

To help the wider industry understand the possibilities of immersive technologies, to set best practice and develop an ever evolving suite of case studies.

About the council

The BIMA Immersive Technologies Think Tank was established to inspire, provoke and educate BIMA members and wider industry on the power and potential of immersive technologies.

We’re working to inform the national debate on how to create better immersive experiences and explores new ways to make immersive valuable. We do that by publishing industry-respected white papers and best practice guidelines, hosting events and building an ever-evolving suite of inspiring case studies.

 

Council Co-Chair

Perry Mason, Head of Digital, Territory Studio

Perry Mason is Head of Digital at Territory Studio where he leads a best-in-class team of designers, developers and thinkers to create award-winning digital experiences which allow audiences to immerse and interact in new worlds, whilst driving business objectives.

The digital team work with a vast array of sectors, creating products and experiences for fashion houses, tech and video game IPs, as well as automotive and consumer brands.

Territory Studio’s diverse portfolio includes work for the likes of Coca-Cola, Google, Nike, Niantic, Audi, Marvel, Netflix, and Sony Pictures.

 

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