Immersive Tech Council

To help the wider industry understand the possibilities of immersive technologies, to set best practice and develop an ever evolving suite of case studies.

About the council

The BIMA Immersive Technologies Think Tank was established to inspire, provoke and educate BIMA members and wider industry on the power and potential of immersive technologies.

We’re working to inform the national debate on how to create better immersive experiences and explores new ways to make immersive valuable. We do that by publishing industry-respected white papers and best practice guidelines, hosting events and building an ever-evolving suite of inspiring case studies.


Council Co-Chair

Lauren Dyer, Director Of Strategic Partnerships at Dimension

Lauren Dyer is a champion for immersive entertainment and web3, working to create new opportunities for brands through advanced digital humans and real-time, metaverse content. She joined the Dimension team as Director of Strategic Partnerships in 2019 and is responsible for long-term creative and strategic partnerships with brands, agencies and industry bodies including Microsoft and Puig.

With a resume including The Mill, MediaMonks and Stink Studios, Lauren has worked on some of the world’s first interactive films and immersive social content, producing tailor made projects for platforms such as Meta, Instagram and Snap.

Lauren is a passionate mentor and judge, and has spoken at conferences and events around the world. From The Exthereal Conference and Advertising Week Europe to Digital Shoreditch and D&AD. Lauren has been named a BIMA100 Tech Trailblazer and a Pitch Magazine Superwoman. She is co-chair of the BIMA Interactive Tech Council, helping the industry to understand the power of immersive technology and setting best practice.

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Council Co-Chair

Tom Burton, Head of Interactive at BBC Studios

Tom is an Interactive Director and Commissioner and has worked in the industry for the past 20 years. He is currently Head of Interactive for BBC Studios where he has been Executive Producer and Director on many of the most innovative and ambitious pieces of immersive content at the BBC. He co-founded the digital unit and drives the growth and development of interactive and digital content within the business.

He also sits on advisory boards for BAFTA, Ravensbourne and Future of Storytelling, is a founder of an immersive theatre and technology company and has been known to rattle on about things that interest him at events for Apple to ARTE.

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Council Members

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