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What does the future of Client Services look like? As the role shifts from client/agency liaison to a broader challenge of inspiring great work – and as every role develops more of a Client Services focus – the Client Services Council works to explore the future of agency/brand relationships and help Client Services professionals excel.
Alessandra Cabra, Client Services Director at Rufus Leonard
Ale Cabra believes that value-driven client service is critical to any long-lasting client relationship and that, for this reason, it is at the heart of any successful agency. She has over 15 years’ experience working in both large networks (WPP and Publicis) and independent agencies on global and UK-based accounts across a variety of industries. Since 2015, Ale has led a portfolio of clients at Rufus Leonard that includes London Business School, Lloyd’s Register, British Red Cross and Stagecoach. Ale and her team provide consultancy to their key accounts, helping them to shape brand-driven digital experiences. She leads a team of 10 senior client service professionals who work in close partnership with their delivery peers, ensuring clients get the most out of their partnership with Rufus Leonard.