Rachael has over 20 years in the marketing industry, covering direct, digital comms, products and services, and brand platforms and campaigns – all of which has given her a strong CX perspective and a holistic approach to solving her clients’ business challenges. Having started in Direct Mail, (checking 98 different white proof and live laser variants every month!), she considers herself to have had a traditional, attention to detail, ‘get the basics right’ introduction to Account Management – one that continues to stand her in good stead. That said, she strongly believes that agility and a constant curiosity about technology and innovation are what keeps the best agencies ahead. Rachael joined BIMA to champion the unsung underdogs of the agency world – those Client Services individuals who make the relationships, dig out the opportunities, transform the briefs and ensure the conditions are right for great work to happen.
BIMA member since 21st April 2023