Learning and Development

Mentoring

Connect and advance with BIMA. Applications are open!

Apply to be a mentee

Learning and Development

Mentoring

Connect and advance with BIMA. Applications are open!

Apply to be a mentor

Mentoring with BIMA

BIMA Mentoring is a powerful initiative that helps aspiring digital professionals get ahead.

Are you ready to take the next step in your career? Or are you tackling the latest road block in your agency’s growth? Joining our established Mentoring Programme as a mentee is the perfect way to build, clarify and develop your strategy for the next level.

Or are you ready to pay it back and use your experience to build the talent and skills within our digital community? Being a mentor helps develop your own skills and introduces you to new and exciting collaborations.

To be a mentee you must be a BIMA member however mentors can be non-members.

How Mentoring Works

What is the BIMA Mentoring Programme?

This is a six-month programme that supports all levels of talent development in the digital industry.

Mentees are matched with a compatible mentor from another organisation, based on experience and interest area and no more than two ‘levels’ higher up.

Is the Programme right for me?

Applications to the programme, as a mentor or mentee, are welcome from anyone at any level and in any role however to be a mentee is a BIMA member-only opportunity.

Why would it benefit me?

For employers it’s a cost-effective way to invest in the future of your people. It brings new ideas and experiences, whether you provide mentors or mentees, and drives internal mentoring and coaching skills.

For individuals mentoring offers unique access to a pool of time-served knowledge that you can harness for your own and your team’s development.

 

How long does the Mentoring Programme last?

The programme lasts for six months. Applications for the Summer 2025, Autumn 2025 and Spring 2026 cohort are open! Please note mentees will be invoiced an administration fee of £395+VAT.

"I've been part of this programme for the last 6 months and it's been really great. The key highlight, aside from witnessing my mentee's growth, was the mentoring and coaching training given by BIMA right at the beginning. Super valuable!"
Julia Fogelberg Bouverat, Zone

Become a BIMA Mentee

The Summer 2025 cohort launches in May!

Apply by Wednesday 23rd April 2025.

APPLY HERE
Why have a mentor?

Having a mentor can really help unlock potential. You maybe looking for someone to challenge your current thinking or to help develop your on-the-job skillset. Or, it could be you want to navigate a roadblock, release your leadership qualities, or further develop your craft. Whatever your motivation, a mentor is there to help you, re-calibrate your approach, and channel action.

How do you match me with someone appropriate?

The BIMA Mentoring Council uses the information you provide on your application form to make the right match. The more information you give us when you apply to be a mentee, the closer and more successful the match.

How does the relationship work?

We provide a variety of resources and information to give your journey structure, but it’s between you and your mentor to set the tone and objectives. You decide what you want to achieve together in your first session.

When does the next programme start?

Applications are open for the Autumn 2024 cohort and launches in September.

"I signed up to the BIMA mentoring programme because I have just started in my career and was looking for guidance outside of my organisation to support with advice and tips from the wider industry. It was a really invaluable experience, the opportunity to stop every 4 weeks and share my successes and frustrations outside of a fast paced work environment & to learn from someone with a wealth of anecdotes and knowledge gave me heaps of confidence that I'm taking forward into my day to day."
Steph Smith, Preloaded

Become a BIMA Mentor

The Summer 2025 cohort launches in May!

Apply by Wednesday 23rd April 2025.

APPLY HERE
What are the benefits of being a mentor?

Mentoring someone else who seeks guidance and support enhances leadership and emotional intelligence. It’s the ideal way to give back and feel rewarded for positively shaping the career of someone else.

Being a BIMA Mentor is something you should be proud of, and the success of the programme relies on your time and commitment. It’s clear what mentees gain from a mentoring relationship, but mentors also learn a lot and we wanted to make sure you get the very best from this experience.

Starting from this summer, when you sign up as a mentor you will now be asked to join a half-day mentors workshop, expertly crafted and delivered by our resident coach, Jason Campbell. This workshop is specifically designed to give both guidance and practical tools to someone new to mentoring and also sharpen up and refresh your mentoring skills if you have done this before.

Once you complete the training you will not only become a BIMA certified mentor, but you will be equipped with up-to-date mentoring skills to take back into your own teams and use in your everyday communication.

What's the structure?

We provide a variety of resources and information to give structure, and from there it’s between you and your mentee to set the tone and objectives. You decide what you want to achieve together.

How long does a Programme last?

A rewarding six-month programme, most mentors meet their mentees once a month for a six-month period. Each session is usually 1-2 hours long.

"I decided to sign up to be a BIMA mentor about 6 months after coming back to work after maternity leave to give myself a chance to rediscover what I’m passionate about within my job. I wanted to meet someone in the same field so that I could share my experiences and knowledge in order to, hopefully, inspire and support them in their current role and help them to evolve and broaden their skills. I’m so lucky to have been matched perfectly with my mentee, we agreed to be open and honest with each other, we kept our communication casual and relatable, and I can say that I saw a boost in confidence and a positive change in character during our time together. I truly hope I was able to help develop their career."
Chloe Eaton, Zone, Cognizant Moment, UK&I

Completing your application form

Our mentoring council has put together a short video to help you prepare your application to be a mentor or mentee.

Watch the video

Apply to be a BIMA Mentee

Apply to be a BIMA Mentor

Case Study
My BIMA Mentoring Experience by Tom Downing, Technology Director at Freestyle

Read Tom's story

Case Study
My BIMA Mentoring Experience by Harry Gadsby, Focal Point Media

Read Harry's story

Case Study
My BIMA Mentoring Experience by AK Connor, Brand Manager at Audible

Read AK's story

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