Both BIMA and SXSW sit at the intersection of technology and creativity, making this partnership a natural fit. With SXSW London taking over the Truman Brewery and 20+ venues across Shoreditch, BIMA House, your dedicated community hub, is perfectly positioned to be part of the action as attendees move from venue to venue. From breakfast briefings and panel discussions to roundtables and evening drinks, our agenda is packed with great content and plenty of networking opportunities.