BIMA House @ SXSW
This June, SXSW London will be the stage for bold, big ideas at the forefront of technology and creativity. As an official partner, BIMA House is transforming The Joiner on Worship into a dynamic community hub for two days of curated events, designed to spark conversations, share insights, and connect industry leaders. Learn more HERE.
Join AER Studios for a panel discussion on using generative AI wisely – boost productivity, protect privacy, and save the penguins.
Since ChatGPT exploded into the public view in 2022, generative AI and Large Language Models have become ubiquitous in nearly every industry, especially digital.
It’s incredibly easy to use tools like ChatGPT or Copilot to help you do your job. But with that ease comes risk – what are these companies doing with the data you send them? How do you make your clients aware of what AI tools you’re using and their implications? What AI tools are out there that can help boost your productivity but retain your privacy? And WON’T SOMEONE THINK ABOUT THE PENGUINS?
Generative AI has significant energy requirements, and therefore significant potential carbon emissions, that are contributing to heating up the planet. Bad for the planet. Bad for the penguins.
Our panel discussion will cover these topics from a range of angles and point you towards tools and approaches to help you make the best use of this exciting technology.
What to expect:
Who is it for?
Anyone who’s considering using AI. This will be particularly relevant for those involved in influencing tech best practice in their organisation.
Are you attending BIMA House? Let everyone know!
Download your attendee asset HERE and shout about it on social. Don’t forget to tag @BIMA and use #BIMAHouse.
Speaker line-up:
James Hobbs, Head of Technology at Aer Studios.
James is Head of Technology at creative technology agency, Aer Studios.
He has many years of experience dealing with high traffic, global e-commerce platforms from an engineering and operational point of view whilst working client-side at Dyson.
Agency-side, he’s worked with clients including the BBC, Dogs Trust, UK Government, Honda Europe, the Ministry of Defence, the Royal Navy and others on a diverse range of technology areas including web, e-commerce, IoT and more. He has a particular interest in digital sustainability.
Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.
Please note: signing up to this event means you agree to share your data with AER Studios
For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk
Thu, 05 Jun 2025
14:30 - 15:30
The Joiner on Worship,
London
2 Paul Street, London, EC2A 4JH
