Patti Balbas

VP, Strategy, Critical Mass

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Patti serves as a VP, of Strategy for Critical Mass London where she leads the digital strategy work for INFINITI, Mitsubishi, Nissan, and Diageo. In its essence, her work focuses on meeting business goals by uncovering key insights and being the voice of the customer through creative development and execution. Patti has a B.A. From Yale University, an M.B.A from the University of Chicago Booth School of Business, and is inspired by all things Malcolm Gladwell.