The project Zone worked on is for the Education Department of The Football Association (The FA). The FA has a deep commitment to create an inclusive and engaging game for fans, players and its workforce, from coaches to referees and everyone in between. The workforce is crucial to ensure that the values The FA stands by are promoted and encouraged across all levels of the game. Furthermore, FA Education is seen as setting the standard for football coaching and education for the entire football workforce.
However, The FA decided that the previous digital solution — the now decommissioned BootRoom — did not live up to those standards, or the expectations of fans and other users. We were tasked with creating a new learning hub that could cater to multiple audiences and was inclusive of diverse genders, background ethnicities, disabilities, and learning styles.
Education: Bronze
User Experience: Bronze